Let's pay attention to what Taapsee Pannu, Sunny Leone, Gaurav Gera have to say about breasts
A new campaign urges women to pay as much attention to their breasts as much as men do.
Digital channel Aur Dikhao's breast cancer awareness campaign starring several known faces including Bollywood stars Taapsee Pannu, Sunny Leone among others is relevant for reasons more than one. The campaign not just emphasises on the early detection of breast cancer but also sheds light on how women don't give enough attention to the health of their breasts.
With October being the International Breast Cancer Awareness Month, Aur Dikhao's #DetectToDefeat campaign includes a series of insightful videos that highlight how cases of breast cancer are increasing at an alarming rate. The videos have a string of men staring at the breasts of women while conversing with them.
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"If we women paid as much attention to our breasts as men do, breast cancer cases would reduce to half," Leone is heard saying in the video. She also goes on to mention how 60 per cent cases of breast cancer in India are diagnosed at stages three and four.
Also Read: 46 per cent female cancer patients in India are below the age of 50
"Two minutes self test is all you need to do! When the team approached me with this concept, I was absolutely up for it because I want women and men to be aware that breast cancer is curable if detected at an early stage," a statement has Pink star Taapsee Pannu as saying.
The #DetectToDefeat also includes videos by Shibani Dandekar, Priya Bapat, Divya Khosla Kumar, Divyanka Tripathi, Sunidhi Chauhan, Shaina NC, Gaurav Gera among many others.