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The deal will make 101India.com's catalogue available on YuppTV Bazaar.
The over-the-top (OTT) service provider YuppTV has announced its partnership with the youth entertainment portal 101India.com. The partnership will make 101India.com's catalogue of fresh and youth-centric content available on YuppTV Bazaar.
Cyrus Oshidar, founder and managing director of 101India.com, says, "Our stories are quirky and diverse and revolve around various subjects -- from the smallest villages to the largest cities of India, from a retired postmaster who built a Taj Mahal for his wife and the Mexican Ambassador who travels in an auto-rickshaw, to stories about India's lost communities such as the Siddis. OTT is the future of content consumption and we look forward to build a long-term association with YuppTV and reach out to a global Indian audience."
The recent development follows YuppTV's association with several other content producers and news agencies including ScoopWhoop media, BBC Hindi, Culture Machine, and Arré.