Time: 14:00 - 17:00 | Location: Begonia 3102, Level 3

HSMAI are launching a new Online Course in Revenue Management targeted at people new to the Revenue Department, and those who work closely with Revenue Managers and need to understand more about the important role. The workshop will be 3 x hours and will cover the course material. After the workshop, attendees can go online and complete the course to gain a Certificate of Attainment. This will be actionpacked session, and you'll learn a lot, whether you decide to go on and complete the online module, or not.

The topics covered:

Pricing: Strategic to practical and beyond. Understand the impact of pricing on bottom- line, the importance of pricing strategy, relating the market position to price, pricing integrity, the impacts of discounting.

  • Understanding the influences on pricing including decoy and anchor pricing
  • Wholesalers, Static vs Dynamic rates
  • Loyalty clubs and Closed User Group rates - Room Type premiums
  • Packages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?
  • Displacement Analysis
  • Contracts

Date: 20th October 2016 Time: 14:00 - 17:00 Location: Begonia 3102, Level 3

Speaker: Pallavi Nirula Nath Director - Revmax Technologies Vice President - HSMAI South Asia

Visit website