The District Development Commissioner Samba, Sheetal Nanda today launched a Dogri Ringtone’ on Beti Bachao Beti Padhao(BBBP) theme.The lyrics for the melodious tone have been written by Bishan Singh Dardi, a well known Dogri writer from Samba and composed by Sahil Jasotra from Jammu.Sonali Dogra, a renowned singer from Jammu has lent her voice for the tone. The function was attended by ADDC Vivek Sharma, ADC Pawan Sharma, PO ICDS, Tanveer Iqbal, ACD Tilak Raj and district officers from different departments.The District Administration has launched the tone as a part of mass media campaign on Beti Bachao Beti Padhao campaign. The Ringtone is presently installed on BSNL numbers of District officers and can be copied by pressing ‘*9’ by any BSNL user calling them.
On the occasion, the DDC emphasised upon starting more awareness programmes as they are the most important aspect of BBBP campaign.Later, the DDC also took review of decisions taken in District and Sub-divisional task forces and called for time bound action. She directed Nodal Officer BBBP campaign, Mushtaq Choudhary to analyse and submit report regarding data collected through Guddi Gudda boards installed at every district panchayat.She also called for maintaining proper record of destitute and drop out girls so that steps could be taken to empower them and follow up action could be taken accordingly. She also directed ICDS department to make sure that accurate data is reflected in their Monthly progress reports.In the meeting, it was also decided that Ladli Beti Diwas which is celebrated on the 7th of every month in the district shall be organized at Ramgarh Block for the month of November.