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Tribune News Network
Rasasi Perfumes, one of the leading perfume brands in the Middle East, announced the launch of Junoon a new series of fragrances. A trilogy of six unique signature scents, the series makes the choicest notes accessible to the Middle Eastern market. Junoon-Satin, the first edition of male and female variants which is available in stores, has already been very well received by customers seeking an authentic fragrance experience.
"Junoon is a unique expression of sophistication and refinement that our discerning customers admire about our brand. Innovation has always been at the core of product development at Rasasi and with Junoon, we are providing the best of internationally trending notes to the Middle Eastern consumer with competitive pricing," said Rasasi Perfumes Managing Director Salim Kalsekar."Junoon is aimed at delivering a rich and exclusive luxury perfume experience without the heavy price tag often associated with a premium fragrance. This range further reinforces our commitment towards our customers by creating a new and delightful fragrance voyage."
Rasasi collaborated with a renowned fragrance house to develop Junoon, which translates to 'Passion & Obsession' in Arabic. The trilogy reflects the devotion of the perfumer to deliver a creation that achieves a perfect balance with every possible nuance, tracing a scent odyssey which began with the ancient Silk Road right through to modern times.
Junoon Satin, Pour Femme, is a radiant and exotic creation. The exotic floral accord of the middle notes is further reinforced by a sultry rose seducing the dark, earthy, and intense precious woods, musk and ambroxan, which reflect on the purity and innocence of the wearer. The beautiful and compact transparent 50mL bottle with gold highlights reinforces the modernity and confidence of today's successful woman.
Junoon-Satin, Pour Homme, is an expression of confidence, charisma and effortless charm. The fragrance opens on the fresh masculine notes of bergamot, meandering through spice inflected floral accords to culminate in a dark, intensely smoky and woody base laced with a hint of raw sensual energy provided by oudh and musk.
