CavinKare launches powdered hair colour product

CHENNAI: Chik Shampoo brand from FMCG conglomerate CavinKare has launched Chik Kali Mehandi, a powdered hair colour product. Kali Mehandi comes in a convenient one-time use sachet form and is priced at a highly economical rate of Rs 7.
The product, available as a 5gm sachet, was launched in Andhra Pradesh and Telangana on Thursday and the entry into other markets across the country will occur in a phased manner in the following few months.
Speaking on the launch, C K Ranganathan, chairman & managing director, CavinKare said, “The launch of Chik Shampoo, the first brand from the company, had a tremendous impact on the entire FMCG space in India way back in 1983. Since then, CavinKare has always believed in growth by offering quality products to the masses, ensuring everyone has the right to access and enjoy them.”
“As a well-established company, today we are more than pleased to extend our product portfolio with Chik Kali Mehandi even further. Our strategic pricing and suitable usage will play the key differentiating factor amongst others in the hair colour space and we are confident that the product is going to be an instant hit amongst many,” he said.