Asha Kharga, marketing head of Brooke Bond and Lipton, joins Axis Bank

MUMBAI: Asha Kharga, marketing head of Brooke Bond & Lipton, Hindustan Unilever has joined Axis Bank as their head of marketing. Kharga in the last two years , lead the strategic marketing and innovation program for a portfolio of brands. They include core tea brands and new categories like Green Tea and Round Boilable Tea Bags.

Rajiv Anand, executive director of Axis Bank confirmed the appointment, saying that Kharga joined the company two weeks ago. The post was earlier held by Sagnik Ghosh, who quit in October last year to join Star India. In the interim period, Praveen Bhatt, head of digital banking and customer experience was looking after this role, added Anand .

42 year old Kharga is a graduate from from Mumbai University and has worked with Unilever group from 2008 onwards. Before Hindustan Unilever, she worked in Leo Burnett Group, JWT, TBWA.