430Fashion entrepreneurs Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani (SPM Brands Fashion Pvt. Ltd.) have combined their strategic, marketing and design forces to launch a new fashion label for women named ‘Love Genration’.

The stylish collection from Love Genration was unveiled by the trifecta of Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani at the Shoppers Stop store in Juhu. Their uber-stylish friends and family Chunky Pandey, Amrita Arora, Zoya Akhtar, Riteish Sidhwani, Mehr Ranpal, Seema Khan, Farah Khan, Raveena Tandon, Rhea Pillai, Tushar Kapoor and Kehkashan Patel among others were spotted at the store checking out the trendy autumn-winter styles from the brand.