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Rewind to 2012 when lip makeup history was made. With Vernis À Lèvres, YSL Beauté mixed the benefits of a lasting lip stain, high-shine gloss and intense lipstick. Uncompromising colour met long-wear, lacquered shine. The revolution had begun.
Three years later, Vernis À Lèvres Pop Water took the textural rebellion one step further. Lips were liquefied in watery brilliance.Long-lasting, translucent colour made an unforgettable splash.
Today, YSL Beautépresses play on an ever more thrilling new texture. Rebellious, crazy cool and optimal.Vernis À LèvresVinyl Cream inhabits its own vinyl universe – and it’s about to rock your world.
As irresistibly comfortable as cream. Glossy – like vinyl. This essential mash-up of a lip stain, a lipstick and a lip gloss comes in a fearless tracklist of shades.
Dangerous.Utterly addictive. As transgressive as the YSL woman herself, Vernis À LèvresVinyl Cream thrums with the beat of a mysterious femininity.
Fast-forward your lip look into a radical new future. Prepare to #PLAYTHEVINYL.
LIP REVOLUTION
ENTER THE VINYL UNIVERSE
Hit the decks. Let the session begin. Vinyl melts into cream, drenching lips in moisturizing comfort – and a riff of fearless colour.
An iconic weapon for the 2016 makeup maverick, the secret to Vernis À LèvresVinyl Cream lies in its formula: a unique blend of two formulations with distinctive benefits.
Like the incessant thrum of a base, the undercoat contains ingredients similar to those in skincare. Ceramide-like structures with a good affinity to the skin make up a unique lip care base. Immediately, lasting creamy comfort dances over the surface of the lips.
A slave to the rhythm, the overcoat is a mix of pigments that wraps the lips with a bright, pure and lasting colour. A fresh sensation hits lips – dressing every curve in vinyl shine and deep, daredevil colour.
Smoothing, hydrating, perfecting in a flash. Creamy vinyl shine wraps around every contour, unleashing flawlessly enveloped lips.
A TRACKLIST OF SHADES
GET IN THE MIX
Enter the vinyl universe. Let lips go off the charts. Delicious creamy comfort and provocative vinyl shine add up to a playlist of 12, electrifying shades of Vernis À LèvresVinyl Cream.
401 Rouge Vinyle – dance to the beat of rock & roll red
402 Rouge Remix – a hit record in red
403 Rose Happening – skip the queue to hot pink
404 Nude Pulse – let lips tune in to naked brilliance
405 Explicit Pink – press play on chart-topping magenta
406 Orange Electro – fire up lips with reckless shine
407 Carmin Session – a dazzling dance floor red
408 Corail Neo-Pop – give coral a radical kick
409 Burgundy Vibes – hit the dance floor in deepest red
410 Fuchsia Live – a powerful performance in pink
411 Rhythm Red – feel the beat in scarlet
412 Rose Mix – a rebellious last dance for lips
A WEAPON OF MASS ENTRAPMENT
A BOTTLE TO SEDUCE ON SIGHT
Same code, same shape as the original Vernis À Lèvres, the iconic bottle gets dressed in a new black, rock and roll look – a nod to the mischievousness within.
Lacquered, dark – and deeply sensual – its glossy black curves mirror the vinyl shine of the lip colour itself.
A VINYL ACCOMPLICE
UNLEASH SHINY CURVES
Completing the compilation comes a new, avant-garde applicator. Inspired by a slim-cut diamond, tiny striations get drenched in formula. Softly it glides, providing maximum precision as it sculpts voluptuous curves, redefining the silhouette of lips.
Lines are smoothed. Lips get saturated in endless vinyl shine.
CARA DELEVINGNE
THE RULE-BREAKING VINYL DJ
Fierce, uncompromising – a rebel to the status quo. As the face of new Vernis À LèvresVinyl Cream, Cara Delevingne represents the gateway to this new vinyl universe.Entrapping the viewer with the intensity of her gaze, Cara’s image thrums with energy as she plays on feline flicks with ultra-red, vinyl lips.
Vernis À Lèvres Vinyl Cream. Are you ready to #PLAYTHEVINYL?
Q&A WITH LLOYD SIMMONDS
CREATIVE DIRECTOR MAKEUPYSL BEAUTÉ
Q/ Who is the Vernis À LèvresVinyl Creamwoman?
“This is a bold lip innovation. The woman is someone who likes to make a statement with her makeup – and live life at full throttle.”
Q/ What makes Vernis À LèvresVinyl Cream so different from other lip products?
“It’s three times more intense in terms of both pigment and gloss. The result is a heightened colour experience. The vinyl cream finish creates a whole new category of lip product.”
Q/ What’s the best way to use the new diamond-cut applicator?
“The pointed applicator tip is designed to create a dramatic Cupid’s bow. Start by pressing the tip onto each side of the bow to emphasize the shape. Then sweep the flat side of the applicator from each corner – top and bottom – up to the middle again. It’s a foolproof way to achieve a sharp, professional edge.”
Q/ How do you maximize the curve and volume of lips?
“The latest trend is to add a flash of highlight to the Cupid’s bow using Dessin des Lèvres Lip Lighter, a lip liner infused with refined shimmer, to create the illusion of a more pillowy, three-dimensional shape.”
Q/ How do you like to adapt Vernis À LèvresVinyl Cream for day and night?
“For day, it looks great with pared-down, minimal skin. Simply accessorize with the architecture of a strong brow and barely-there lashes. At night, add strong, graphic eyes with the Couture Eye Marker, as we did on Cara. Either way, with colours as bold as these, it’s always going to create high impact that really lets lips do the talking.”
