Alessandro Michele takeover as Gucci's creative director was a much applauded, refreshing move in the industry. Gucci transitioned from a coveted luxury brand to one that engaged conversation with millennials. Michele's newest move is a collaboration with New York based graffiti artist Trouble Andrew, better known as Gucci Ghost.
Trouble Andrew had long admired Gucci but with funds unyielding, took to branding the streets with classic Gucci logos with his spray can. His work caught Michele's eye and the result was two coming together for the GucciGhost capsule collection launched during the Gucci autumn/winter 2016 show. GucciGhost has been a hit with the likes of Rihanna, Madonna, Karlie Kloss and Beyoncé.
To mark the launch of the capsule collection Gucci hosted a party in New Delhi last night. Roohi Jaikishan, Atsu Sekhose, Bikramjit Bose, Arjun Saluja, Ketholeno Kense, Shivan Bhatia and Narresh Kukreja were amongst those spotted at the party.
The GucciGhost collection will be available across all Gucci stores in India from September 28.
