India bags eight pencils at D&AD Impact awards

TBWA\\India and JWT grabbed a Graphite Pencil each. Ogilvy & Mather, PHD India and BBDO India bagged a White Pencil each. BBDO India bagged a Wood Pencil and A Good Feeling bagged two Wood Pencils

BestMediaInfo Bureau | Mumbai | September 29, 2016

D&AD recently concluded its Impact awards night at the PlayStation Theatre in New York City. The winners of the first-ever D&AD Impact awards were announced in front a crowd of business leaders, campaigners, philanthropists and awarded advertising and design practitioners from around the world.

Twenty brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line.

The D&AD Impact Black Pencil, widely regarded as the gold standard for excellence in creativity and business, was awarded to just two projects. The Black Pencils went to French Supermarket chain Intermarché and their agency Marcel for Inglorious Fruits and Vegetables, a campaign that encouraged the purchase of imperfect, more natural produce and campaigning group 'Moms Demand Action For Gun Sense in America,' whose Powerful Taking Aim At Corporate America campaign by Grey Canada made a powerful case to a deeply divided nation.

In total, 87 D&AD Impact Pencils were awarded. The traditional Graphite and Wood Pencils celebrate work that judges considered best in class across the 12 categories.

India managed to bag eight pencils out of the 87 that were awarded. TBWA\\India won a Graphite Pencil for its Snap Counsellors campaign. Ogilvy & Mather, Mumbai, won a White Pencil for the Beauty Tips by Reshma campaign for Make Love Not Scars. A Good Feeling bagged two Wood Pencils for Taxi Fabric, while JWT and PHD India won a Graphite and White Pencil, respectively. BBDO India won a White Pencil for Dads #ShareTheLoad and a Wood Pencil for its Touch the Pickle campaign.

D&AD Impact is the result of a partnership between D&AD and Advertising Week. A D&AD Pencil is widely regarded as the top award of creative industries. Advertising Week creates events around brands, agencies, media, technology and start-up communities to curate a hybrid of thought leadership and special programmes worldwide.

Some of the world's most prominent business people volunteered to judge the awards. Jamie Oliver and Richard Curtis led the juries that included David Droga, Founder and Creative Chairman, Droga5; Anthony Casalena, CEO, Squarespace; Alex Dimiziani, Airbnb Head of Marketing EMEA; Andrea Bastiani Archibald, Chief Girl Expert, Girl Scouts of America; Kate Robertson, Founder, One Young World and numerous others to lend their support to the awards.

The juries awarded D&AD Impact Pencils based on three criteria: an original and innovative idea at its core; clear and measurable impact in its chosen category; and relevance to the business' commercial needs. The breadth of Jury Presidents and Judges is indicative of the campaign Impact aims to create. The Jury crosses all industries, and meets in the middle, where they have a set of shared beliefs; belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.

Tim Lindsay

Tim Lindsay, CEO, D&AD, said, “We're in a post-CSR environment in which businesses are now acutely aware that consumers are demanding ethical, as well as financial, value from their products and services. Tokenistic projects no longer hold any weight for customers: global industry cannot afford to neglect the imperative that their bottom line must now be driven by purpose as well as profit. The sustainability of business and the planet relies on this shift in attitude and behaviour at every level of business. D&AD Impact is designed to highlight and celebrate examples of creative excellence that we can admire and emulate – the winners are case studies for creating a better future.”

List of India Winners:

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