They are known as the affordable French fashion brand.
But Etam branched out in totally different direction last night as they celebrated 100 years in business.
Models flashed their bodies in the skimpiest of underwear sets as Etam launched a new lingerie range at Paris Fashion Week.
One model turned heads in a completely sheer top which flaunted her nipples as she strutted down the runway.
Others left little to the imagination in barely-there bras, lace bodysuits and frilly knickers.
Looking more like something you would see at a Victoria's Secret show, slim models dragged capes behind them and wore intricate headpieces as the crowning glory to their saucy ensembles.
Sexy suspenders completed one model's look, as she strutted her stuff in a midnight blue bra, briefs and stockings.
The retailer's theme for the night was '100 Years of French Liberté.'
One model showcased her svelte frame in a pair of see-through trousers which exposed her skimpy thong.
The collection stays true to affordable roots, with bras starting at €24.99.
