ET Bureau MUMBAI: Ecommerce major Amazon has announced its content licensing partnership with T-Series. ET had first reported that Amazon is in talks with T-Series, Salman Khan Film, Yashraj Films and Vishesh Films for streaming rights.
As per the deal, Amazon Prime Video will get the exclusive streaming rights for T-Series’ 17 upcoming releases, including Tum Bin 2, Noor, Chef, Raabta, Simran, Hindi Medium, Wajah Tum Ho, Yaariyan 2, Hate Story 4 and other future features with.
The films will first be showcased to subscribers of Prime Video before their television premiere.
“Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release” said Nitesh Kripalani, director and country head, Amazon Video India. “We are committed to adding value for Prime members and are excited to give them exclusive access to premium entertainment they will love. We will continue to add more content in the coming months.”
“T-Series has always strived to be ahead of the curve in the digital content distribution space and this exclusive alliance for our future under production films with Amazon is another step in that direction. Subscription services are being well received by the consumers and holds tremendous future potential in India.
We hope to see higher traction and growth in this mode of content distribution. This alliance will bring in greater synergies for both Amazon & T-Series and we wish great success to Amazon Prime Video” said Bhushan Kumar, Chairman & Managing Director of T-Series.
As per the deal, Amazon Prime Video will get the exclusive streaming rights for T-Series’ 17 upcoming releases, including Tum Bin 2, Noor, Chef, Raabta, Simran, Hindi Medium, Wajah Tum Ho, Yaariyan 2, Hate Story 4 and other future features with.
The films will first be showcased to subscribers of Prime Video before their television premiere.
“Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release” said Nitesh Kripalani, director and country head, Amazon Video India. “We are committed to adding value for Prime members and are excited to give them exclusive access to premium entertainment they will love. We will continue to add more content in the coming months.”
“T-Series has always strived to be ahead of the curve in the digital content distribution space and this exclusive alliance for our future under production films with Amazon is another step in that direction. Subscription services are being well received by the consumers and holds tremendous future potential in India.
We hope to see higher traction and growth in this mode of content distribution. This alliance will bring in greater synergies for both Amazon & T-Series and we wish great success to Amazon Prime Video” said Bhushan Kumar, Chairman & Managing Director of T-Series.
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