Yes Lifecycle Marketing Updates Its Cross-Channel Campaign Plan Module

Building on the success of its cross-channel marketing and analytics platform, Yesmail360i, Yes Lifecycle Marketing today announced a significant update to the Cross-Channel Campaign Plan module.

Yesmail360i users can now create and execute multistage, cross-channel campaigns driven by rules, recipient behaviors, or triggered by real-time events, within one highly visual environment. Users can connect a series of messages across email, SMS, push notification, Facebook, Twitter, display, and display retargeting with advanced decision logic, branching, and testing.

By integrating display and display retargeting advertising capabilities into Yesmail360i, users can identify candidates for email subscriber reactivation, clone acquisition models, and/or promote web site visitor re-engagement. These target audiences can then be moved into Yes Lifecycle Marketing's data management platform, which provides access to cookies and device IDs for display and display retargeting campaigns. Response results are then incorporated back into Yesmail360i.

"With the upcoming holiday season, marketers may be more prone to deploy email campaigns to their inactive or lapsed subscribers, which could negatively impact deliverability rates and ultimately revenue," said Michael Fisher, president of Yes Lifecycle Marketing, in a statement. "Display and display retargeting campaigns can be an effective solution to drive action and prompt conversion without the risk of blacklisting."

"Yesmail360i's highly visual Cross-Channel Campaign Plan module lets marketers perform complex sequence actions in and across channels," said Mike Iaccarino, CEO and chairman of Infogroup, parent company of Yes Lifecycle Marketing, in a statement. "This innovative technology further supports marketers' need to make real-time decisions that put communications in front of their customers wherever and whenever they expect them."

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