Interactive Bees has bagged the account rights for Jaypee Institute of Information Technology- a world renowned education institution for higher learning, a NAAC accredited and NIRF (MHRD) ranked deemed university, with a campus in Noida, India. The account rights will include web design and development, revamping the architecture to align online identity with offline one, and giving it a refresh look. Following a multi-agency pitch, Interactive Bees bagged the account after intensive round of negotiations.
JIITattracts diverse set of students worldwideand has been churning out top professionals for over 15 years. The brand has established itself as a leader in higher education category and is poised to take on the established names in the industry by focusing on branding. The Vice Chancellor of JIIT said, “We wish to highlight our strengths to our target audience, among them being students and parents, and keep them updated about our newer initiatives. We provide industry ready curriculum and have shaped careers of over thousands of students over the years of our existence.We have hired a world class faculty that exemplifies our commitment to transform the education system and leave the legacy propounded by the founding members of the Jaypee Group. The team at Interactive Bees displayed great appreciation of our industry and how to be able to promote it in the marketplace. This gave us the confidence that they are the right partners for our requirements. The agency’s awareness of our vision and how to integrate it across digital assets is commendable.”
The team at Interactive Bees was prepared to take the scale of responsibilities and showed exceptional caliber in conceiving an execution strategy. The agency was prepared for the pitch and showed outstanding knowledge of ground realities about the sector.
Commenting on winning the account, Monica Gupta, Director, Interactive Bees said, “ Its gives us immense confidence to be considered as a trusted partner by valuable brands. This is a result of our enterprise capabilities and creative substance. We believe that we will be able to expand our potential and push our creative capabilities with this account. We have worked with reputed names in the education sector and understand the intricacies of managing digital properties of premier institutions.”
“Our passion and knowledge of technology and the business verticals put together with creativity, helped us develop an impactful work for the pitch.We look forward to a productive partnership in devising integrated communication solutions that stand to match brand’s vision,” she added.
Media contact:
Interactive Bees Pvt Ltd
Navin Goel/Neeru Agarwal
pr@interactivebees.com
Tel: +91-1147098755
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