The biggest surprise of the new Rouge Dior line-up is a dark blue that brings to mind the 1965 slogan "You can dare with Dior". Creative director Peter Philips further made it a standout extreme matte finish emphasising the edgy side of the French luxury brand.
Praya Lundberg wearing 999 Matte. Dior Beauty
Besides the rebellious blue called Visionary, the extreme matte shades include the black-red Poison, purple Superstitious and grey Montaigne.
Philips' reinventions place Rouge Dior in a new era with the ultra-matte and satin finishes.
When the iconic lipstick came out in 1953, it was a limited edition of eight shades inspired by haute couture fabrics. Christian Dior's intention was "to dress women's smiles" with a true red that would live up to "Trafalgar coups", as he called the scarlet dresses displayed at his runway shows.
The new collection's four it-shades pay tribute to the fashion house's history. Dior's seminal 999 red has been reinvented with a matte texture worn by Praya Lundberg at the launch last Tuesday, at Siam Paragon Beauty Hall.
"For me, a red lipstick is a perfect match with a black dress to make me confidently feel good," said the sexy star while referring to Rouge Dior's feel-good femininity concept.
As for the other three it-shades, 060 Premiere is an easy-to-wear rosewood; Miss, a vibrant fuchsia; and 080 Red Smile, the satiny red that drapes Natalie Portman's lips in the advertising campaign.
Rouge Dior Extreme Matte - Visionary. Dior Beauty
