Sunham Gets in Bed with Ted

At the New York Market — Sunham Home Fashions adds to its roster of licensed fashion bedding this week with the introduction of Ted Baker, the British luxury clothing brand and retailer.

Each digitally printed top of bed is based on one of Ted Baker’s best-selling patterns. The designs feature signature Ted Baker touches, including birds, bows, painterly details and over-scaled florals on a base cloth of 320-count sateen.

“Ted loves birds and bows,” said Carrie Javurek, Sunham’s senior designer for Ted Baker.

Duvet covers are finished with Ted Baker buttons. Cotton sheeting from Micro Cotton/Sharadha comes in six colors with an engineered dobby. The line debuts with coverlets and coordinate shams in three patterns: scallop, bow and trellis. The line targets better department stores and ships in January.

Sunham is also adding to its existing licensed collections.

Lacoste introduces a washed percale solid color program in duvet covers and comforters, a new lightly quilted coverlet and a coverlet/sham program made of athletic knit.

Under the bluebellgray brand, Sunham is showing five new printed sheet patterns and a new dec pillow made of washed linen/cotton with an eyelash fringe. The new beds include duvet covers and comforter sets featuring bluebellgray founder Fiona Douglas’ signature florals and organic watercolors — and for the second season in a row, one bed that’s a bit of a departure from the others.

Monachyle depicts a full-scale landscape of Loch Voil in Scotland as seen from Monachyle Mhor. The reverse features an all-over cloud print.