• by Larissa Faw , September 9, 2016

Leelee Groome is joining the New York office of FCB to serve as executive vice president, director of integrated production. In this newly created role, she will work closely with a team to "build an innovative and forward-thinking integrated production model," says the agency. She reports to FCB New York chief creative officer Ari Halper.

Most recently, Groome was a freelance executive producer working for agencies BBDO and Grey. Over the course of her career, which has spanned agencies including Grey, Publicis and mcgarrybowen, Groome has worked on brands such as Procter & Gamble, Verizon, BMW, Maytag, Citibank and Reebok.