You’ll thank us for introducing you to this gifting service for children

It will always have your back
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Vogue Images

When it comes to gifts, grownups are surprisingly easy to please. But shopping for kids isn't the easiest thing under the sun. You can't use a one-size-fits-all approach while buying something for them. Taking care of your needs is allbutcake.com—the ABC of gifting for kids. Three mothers and a father—Neela Lakhmani, Payal Bhatia, Teena Gandhi and Gaurav Bhatia—have together founded this online portal to help adults pick the perfect gifts for children.

From teeny-tiny rompers for your toddler to glittery accessories for your pre-teen niece, shop for your younglings—be it for birthdays, baby showers, festivals or any other non-occasion—without actually setting foot in a toy store. Below, Vogue gives you three reasons why you need to checkout AllButCake now:

It's unique “Remember Mary Poppins with her magic carpet-bag? We work on a similar concept and have everything a little one's heart may desire be it toys, apparels, or baby care items for new moms,” says Payal Bhatia, co-founder of the online shop. Unlike other commoditised e-commerce portals, AllButCake is highly curated and lets you choose gifts from new-age toy brands like Hamley's, Disney, Fisher-Price and Lego to books by Crossword and Brownbox and apparel by Coo Coo and other international brands. The online portal includes exciting collaborations you need to checkout. “We've done a back-to-school pop up with Shift by Nimish Shah and have recently collaborated with Monisha Jaising, who has launched her cruise collection for kids on AllButCake,” says Bhatia.

Sharing is caring AllButCake is amongst India's first few online portals with a unique feature of a gift registry for children. All you have to do is create a wish list for your child in the form of a registry, for a birthday or festival, and receive gifts of your choice. The website has tied up with some of the best brands; and the gifts your friends choose for you can be delivered to your doorstep, as the website ships across India.

It's got your back Not in the mood to buy your niece a cookie-cutter present for her birthday? Gift the child an exciting experience instead. This one-stop shop also lets you purchase unique sessions for kids, like a soccer class, cricket class or even a few hours at a local kids' zone.

For more information about AllButCake, click here