Chart-topping and Grammy award winning artist Pharrell Williams, along with his family, has partnered with the upscale grocery store Dean & DeLuca to offer a new product line called The Williams Family Kitchen inspired by authentic recipes straight from the Williams family.
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News of the collaboration was revealed today (Aug. 29) during an unveiling held at Dean & DeLuca’s Bangkok location, where Pharrell and his father, Pharoah, introduced the specialty products.
“It was an honor to help my dad turn his cooking pastime into a business with this collaboration,” Pharrell says in the press release. “His recipes are so good — my whole family is addicted to his cooking.”
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Pharrell continued to say his father’s cooking, and in turn this new line of products, was built on a “father-son agreement” that Pharoah would cook with healthier ingredients, resulting in an overall better lifestyle and would “essentially help add years to his life.”
As for the rather to-the-point name for the upcoming line, Pharrell says it was inspired by the fact that the kitchen is a gathering place for everyone — families and friends — to hang out, talk, and most importantly, eat.
More information about what items are included in the product line can be found here.