SlideShare a Scribd company logo
1 of 14
Download to read offline
Presented By :
Amrit Pal
Anil Dimri
Gaurav Sharma
Deedar Singh
Aditya Pratap Singh
Subhash Kumar
Type Subsidiary
Industry Retail
Founded 2006
Headquarters Reliance Industries Limited,Nariman
Point, Mumbai, India
Number of locations 3,383 stores retail stores across 679 cities(June
2016)
Area served India
Key people
Mukesh Ambani (Chairman and MD)
Damodar Mall (CEO)
Shawn Gray (COO)
Akash Ambani (Director)
Revenue ₹216.12 billion(US$3.2 billion)(2016)
Operating income ₹5.08 billion(US$75 million)
Parent Reliance Industries Limited
Divisions Reliance Fresh, Reliance Digital
At Reliance business objectives has always been aligned to
the evolving needs of India. From hydrocarbons to telecom,
Reliance has created a value chain that influences lives,
making it better. Reliance has a unique diverse portfolio of
globally competitive Energy and Materials businesses and a
new age India-centric consumer business with a very high
growth potential.
Technology
 Change in technology affects work structure
 Competitive position weakens
 it affects the kind of product that you as a marketer can
offer, technology have changed products like typewriting
machines into a more proficient computer systems.
Marketing Conditions
 Economy
 Laws and Government
 Consumer Trends
 Supply Lines
EXTERNAL FORCES
reflect in terms of people’s aspirations , the needs , and there ways
of working .
Social changes have taken place because of the several forces like
level of education , urbanization , felling of autonomy , and
international impact due to new information sources .
 effect the behavior of people in the organization .
Political & legal changes
Define the activities which an organization can undertake and the
methods which will be followed by it in a accomplishing those
activities .
Any changes in this political and legal factors may effect the
organization operation .
SOCIAL CHANGES
productivity conflict can result in employee
dissatisfaction ,
 reduce productivity ,poor service to client, absenteeism
and increased employee turnover ,
increased work related stress or worse case scenario
Demographic Factors
factors are socio-economic background, education,
nationality , race , age,sex,etc
 the young and dynamic professionals that have good
academic background and effective communication skills
are always in great demand.
CONFLICT
Internal Forces
Skill can be defined as the ability to act in a way that
allows persons to perform well.
The individual behavior and performances is highly
influenced by ability and skills.
A person can perform well in the organization if his
abilities and skills are matched with the job requirement.
Perception
process meant for interpreting the environmental stimuli
in a meaningful ways is referred to us perception .
Every individual on the basis of his / he reference can
organize that influence the perception of an individual.
study of perception place important role for manager
ABILITIES & SKILLS
RELIANCE RETAIL
 Reliance Retail is the retail initiative of the group and an epicenter
of our consumer facing businesses. It has in a short time forged
strong and enduring bonds with millions of consumers by
providing them unlimited choice, outstanding value proposition,
superior quality and unmatched experience across all its retail
stores.
 Reliance Retail has grown to cater to millions of customers, and
thousands of farmers and vendors. Reliance Retail serves over 2.5
million customers every week, and its loyalty programme, Reliance
One, has the patronage of more than 6.75 million customers.
Our nationwide network of retail outlets delivers a world-class
shopping environment and unmatched customer experience powered
by our state-of-the-art technology and seamless supply-chain
infrastructure.
 Reliance Retail has adopted a multi-format strategy and operates
convenience stores, supermarkets, hypermarkets, wholesale cash &
carry stores, and specialty stores and has democratized access to all
types of products and services across all segments for all Indian
consumers.
FINANCIAL POSITION
 turnover of Rs.216 billion in the financial year 2015-16.
 Approx. 56 per cent of this revenue came from its 'value and other'
segment that operates grocery chains Reliance Fresh, Reliance Super
and Reliance Hyper.
 The company also reported operating profit of Rs. 240 million for
the same quarter.
 Reliance reported quarterly profit of Rs. 198 million in the
corresponding period of the previous year registering a jump of
21.2 per cent.
RELIANCE RETAIL FUTURE
 Aims to launch 700 Reliance Town Centre (RTC) in the country to
cater population below 3 lakh
 Reliance retail is getting ready for the launch of its pharma retail
business (Ahmedabad)
 “The business is poised to launch multi-channel shopping in the
coming year. The potential of e-commerce combined with the
network of physical store locations will offer tremendous choice and
convenience at a great value to the consumer.”
SWOT ANALYSIS
STRENGHTS
 It is Indian retail chain with 800 stores in 80 cities in India.
Hyper market with 95000 markets with tailoring, shoe and watch repair,
laundry.
It owns various private label brands.
It has strong distribution network- 1600 channels in villages
Strong backing of the parent company
Weaknesses
 Product variety is available but more SKUs are not present
due to inefficient back end infrastructure.
 Poor inventory control at certain locations is a concern
Opportunities
 Sourcing directly from farmers; no middlemen could earn more
profit as number of farmers will increase five times in next 5 years
 Leveraging on brand name and entering into Reliance saloon
 Large potential to reduce operation cost in cities using strong supply
chain
Threats
 Strong competition globally from Carrefour, Metro A.G.,
Tesco
 Operating cost are too high
 Wal-Mart is biggest competitor when it comes to sourcing/
backward integration
Reliace Retail

More Related Content

What's hot

Reliance mart ( pratik negi)
Reliance mart ( pratik negi)Reliance mart ( pratik negi)
Reliance mart ( pratik negi)pratik negi
 
PROJECT ON RELIANCE RETAIL
PROJECT ON RELIANCE RETAILPROJECT ON RELIANCE RETAIL
PROJECT ON RELIANCE RETAILtarun3288
 
Consumers Buying Behaviour at Pantaloons Patna 2017 (Part II)
Consumers Buying Behaviour at Pantaloons Patna 2017 (Part II)Consumers Buying Behaviour at Pantaloons Patna 2017 (Part II)
Consumers Buying Behaviour at Pantaloons Patna 2017 (Part II)Md Adeel Jawaid
 
Final projct on pantaloon
Final projct on pantaloonFinal projct on pantaloon
Final projct on pantaloonAmit Shankar
 
Shopper Stop marketing ananlysis
Shopper Stop marketing ananlysisShopper Stop marketing ananlysis
Shopper Stop marketing ananlysispgsf1550
 
Marketing Strategies of Pantaloons Pvt. Ltd.
Marketing Strategies of Pantaloons Pvt. Ltd. Marketing Strategies of Pantaloons Pvt. Ltd.
Marketing Strategies of Pantaloons Pvt. Ltd. Aakash Jain
 
Reliance Retail - Marketing Mix
Reliance Retail - Marketing MixReliance Retail - Marketing Mix
Reliance Retail - Marketing MixAkshaya Kumar
 
A study on customer satisfaction and customer service at pantaloons
A study on customer satisfaction and customer service at pantaloonsA study on customer satisfaction and customer service at pantaloons
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
 
Reliance trends internship project
Reliance trends internship projectReliance trends internship project
Reliance trends internship projectSantosh
 
Sales promotion at dmart
Sales promotion at dmartSales promotion at dmart
Sales promotion at dmartRahul Jain
 
Retail Sector In India
Retail Sector In IndiaRetail Sector In India
Retail Sector In Indiapurval
 
Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HULPiyush Gupta
 
CUSTOMER BUYING BEHAVIOUR AT PANTALOONS
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSCUSTOMER BUYING BEHAVIOUR AT PANTALOONS
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
 

What's hot (20)

Reliance mart ( pratik negi)
Reliance mart ( pratik negi)Reliance mart ( pratik negi)
Reliance mart ( pratik negi)
 
PROJECT ON RELIANCE RETAIL
PROJECT ON RELIANCE RETAILPROJECT ON RELIANCE RETAIL
PROJECT ON RELIANCE RETAIL
 
Pantaloon project ppt
Pantaloon project pptPantaloon project ppt
Pantaloon project ppt
 
Pantaloons retail project
Pantaloons retail project Pantaloons retail project
Pantaloons retail project
 
Consumers Buying Behaviour at Pantaloons Patna 2017 (Part II)
Consumers Buying Behaviour at Pantaloons Patna 2017 (Part II)Consumers Buying Behaviour at Pantaloons Patna 2017 (Part II)
Consumers Buying Behaviour at Pantaloons Patna 2017 (Part II)
 
Final projct on pantaloon
Final projct on pantaloonFinal projct on pantaloon
Final projct on pantaloon
 
Shopper Stop marketing ananlysis
Shopper Stop marketing ananlysisShopper Stop marketing ananlysis
Shopper Stop marketing ananlysis
 
Marketing Strategies of Pantaloons Pvt. Ltd.
Marketing Strategies of Pantaloons Pvt. Ltd. Marketing Strategies of Pantaloons Pvt. Ltd.
Marketing Strategies of Pantaloons Pvt. Ltd.
 
Rural Marketing Dabur
Rural Marketing DaburRural Marketing Dabur
Rural Marketing Dabur
 
Reliance Retail - Marketing Mix
Reliance Retail - Marketing MixReliance Retail - Marketing Mix
Reliance Retail - Marketing Mix
 
flipkart marketing strategies
flipkart marketing strategiesflipkart marketing strategies
flipkart marketing strategies
 
A study on customer satisfaction and customer service at pantaloons
A study on customer satisfaction and customer service at pantaloonsA study on customer satisfaction and customer service at pantaloons
A study on customer satisfaction and customer service at pantaloons
 
Reliance trends internship project
Reliance trends internship projectReliance trends internship project
Reliance trends internship project
 
Distribution System of HUL
Distribution System of HUL Distribution System of HUL
Distribution System of HUL
 
Sales promotion at dmart
Sales promotion at dmartSales promotion at dmart
Sales promotion at dmart
 
Retail Sector In India
Retail Sector In IndiaRetail Sector In India
Retail Sector In India
 
Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HUL
 
Reliance fresh
Reliance freshReliance fresh
Reliance fresh
 
CUSTOMER BUYING BEHAVIOUR AT PANTALOONS
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSCUSTOMER BUYING BEHAVIOUR AT PANTALOONS
CUSTOMER BUYING BEHAVIOUR AT PANTALOONS
 
Hul
HulHul
Hul
 

Similar to Reliace Retail

Retail Strategy Internship Project
Retail Strategy Internship ProjectRetail Strategy Internship Project
Retail Strategy Internship ProjectSunayana8
 
Visual Merchandising w.r.t. Pantaloons Retail India Ltd
Visual Merchandising w.r.t. Pantaloons Retail India LtdVisual Merchandising w.r.t. Pantaloons Retail India Ltd
Visual Merchandising w.r.t. Pantaloons Retail India LtdShrestha Dey
 
A study on employee engagement strategies and employee satisfaction
A study on employee engagement strategies and employee satisfactionA study on employee engagement strategies and employee satisfaction
A study on employee engagement strategies and employee satisfactionPraveenraj Vysyaraju
 
Study of-consumer-buying-behaviour-in-reliance-fresh-110202043602-phpapp02
Study of-consumer-buying-behaviour-in-reliance-fresh-110202043602-phpapp02Study of-consumer-buying-behaviour-in-reliance-fresh-110202043602-phpapp02
Study of-consumer-buying-behaviour-in-reliance-fresh-110202043602-phpapp02Rohan Kumar
 
Retail management Report on Reliance
Retail management Report on RelianceRetail management Report on Reliance
Retail management Report on RelianceKuhu Pathak
 
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL)
PROJECT REPORT ON  CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) PROJECT REPORT ON  CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL)
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) Mansi Tyagi
 
Updated ishan final pantaloons
Updated ishan final pantaloonsUpdated ishan final pantaloons
Updated ishan final pantaloonsjagadishprasad
 
Customer Satisfaction Project By Karishma Sharma
Customer Satisfaction Project By Karishma SharmaCustomer Satisfaction Project By Karishma Sharma
Customer Satisfaction Project By Karishma Sharmakarishmasharma76
 
Retail Industry Recruitments
Retail Industry RecruitmentsRetail Industry Recruitments
Retail Industry RecruitmentsBarkha_Sharma
 
Class 11 Project on Business Studies
Class 11 Project on Business StudiesClass 11 Project on Business Studies
Class 11 Project on Business StudiesYash Jain
 
0601091 merchandise planning for reliance industries
0601091 merchandise planning for reliance industries0601091 merchandise planning for reliance industries
0601091 merchandise planning for reliance industriesSupa Buoy
 
Unveiling of white paper: Redefine Retail Warehousing With Automation
Unveiling of white paper: Redefine Retail Warehousing With AutomationUnveiling of white paper: Redefine Retail Warehousing With Automation
Unveiling of white paper: Redefine Retail Warehousing With AutomationRetailers Association of India
 
Strategic HRM case study- vijay K
Strategic HRM case study- vijay KStrategic HRM case study- vijay K
Strategic HRM case study- vijay KVijay Kashyap
 
A project report on to know the awareness of the customers towards vishal me...
A project report on  to know the awareness of the customers towards vishal me...A project report on  to know the awareness of the customers towards vishal me...
A project report on to know the awareness of the customers towards vishal me...Babasab Patil
 
A project report on consumer preference towards organized and unorganized ret...
A project report on consumer preference towards organized and unorganized ret...A project report on consumer preference towards organized and unorganized ret...
A project report on consumer preference towards organized and unorganized ret...Projects Kart
 
22092135 why-did-subhiksha-failed
22092135 why-did-subhiksha-failed22092135 why-did-subhiksha-failed
22092135 why-did-subhiksha-failedPranav Jamgaonkar
 

Similar to Reliace Retail (20)

Retail Strategy Internship Project
Retail Strategy Internship ProjectRetail Strategy Internship Project
Retail Strategy Internship Project
 
PPT PANTALOONS
PPT PANTALOONSPPT PANTALOONS
PPT PANTALOONS
 
Visual Merchandising w.r.t. Pantaloons Retail India Ltd
Visual Merchandising w.r.t. Pantaloons Retail India LtdVisual Merchandising w.r.t. Pantaloons Retail India Ltd
Visual Merchandising w.r.t. Pantaloons Retail India Ltd
 
A study on employee engagement strategies and employee satisfaction
A study on employee engagement strategies and employee satisfactionA study on employee engagement strategies and employee satisfaction
A study on employee engagement strategies and employee satisfaction
 
Study of-consumer-buying-behaviour-in-reliance-fresh-110202043602-phpapp02
Study of-consumer-buying-behaviour-in-reliance-fresh-110202043602-phpapp02Study of-consumer-buying-behaviour-in-reliance-fresh-110202043602-phpapp02
Study of-consumer-buying-behaviour-in-reliance-fresh-110202043602-phpapp02
 
Retail management Report on Reliance
Retail management Report on RelianceRetail management Report on Reliance
Retail management Report on Reliance
 
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL)
PROJECT REPORT ON  CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) PROJECT REPORT ON  CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL)
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL)
 
Updated ishan final pantaloons
Updated ishan final pantaloonsUpdated ishan final pantaloons
Updated ishan final pantaloons
 
Customer Satisfaction Project By Karishma Sharma
Customer Satisfaction Project By Karishma SharmaCustomer Satisfaction Project By Karishma Sharma
Customer Satisfaction Project By Karishma Sharma
 
Retail Industry Recruitments
Retail Industry RecruitmentsRetail Industry Recruitments
Retail Industry Recruitments
 
presentation on retail industry
presentation on retail industrypresentation on retail industry
presentation on retail industry
 
Class 11 Project on Business Studies
Class 11 Project on Business StudiesClass 11 Project on Business Studies
Class 11 Project on Business Studies
 
0601091 merchandise planning for reliance industries
0601091 merchandise planning for reliance industries0601091 merchandise planning for reliance industries
0601091 merchandise planning for reliance industries
 
Unveiling of white paper: Redefine Retail Warehousing With Automation
Unveiling of white paper: Redefine Retail Warehousing With AutomationUnveiling of white paper: Redefine Retail Warehousing With Automation
Unveiling of white paper: Redefine Retail Warehousing With Automation
 
Strategic HRM case study- vijay K
Strategic HRM case study- vijay KStrategic HRM case study- vijay K
Strategic HRM case study- vijay K
 
A project report on to know the awareness of the customers towards vishal me...
A project report on  to know the awareness of the customers towards vishal me...A project report on  to know the awareness of the customers towards vishal me...
A project report on to know the awareness of the customers towards vishal me...
 
A project report on consumer preference towards organized and unorganized ret...
A project report on consumer preference towards organized and unorganized ret...A project report on consumer preference towards organized and unorganized ret...
A project report on consumer preference towards organized and unorganized ret...
 
sharanya - v.pdf
sharanya - v.pdfsharanya - v.pdf
sharanya - v.pdf
 
22092135 why-did-subhiksha-failed
22092135 why-did-subhiksha-failed22092135 why-did-subhiksha-failed
22092135 why-did-subhiksha-failed
 
RETAIL BASICS
RETAIL BASICS  RETAIL BASICS
RETAIL BASICS
 

Recently uploaded

Aliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount CodesAliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount Codesbirs gonzo
 
Web 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesWeb 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesLiveplex
 
Key-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationKey-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationVinculum Solutions Pvt. Ltd.
 
Delihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDelihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDeborahnich
 
Retail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxRetail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxJohn Andrews
 

Recently uploaded (6)

Ball Pens
Ball                                PensBall                                Pens
Ball Pens
 
Aliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount CodesAliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount Codes
 
Web 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesWeb 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New Possibilities
 
Key-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationKey-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-Reconciliation
 
Delihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDelihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce Platform
 
Retail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxRetail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptx
 

Reliace Retail

  • 1. Presented By : Amrit Pal Anil Dimri Gaurav Sharma Deedar Singh Aditya Pratap Singh Subhash Kumar
  • 2. Type Subsidiary Industry Retail Founded 2006 Headquarters Reliance Industries Limited,Nariman Point, Mumbai, India Number of locations 3,383 stores retail stores across 679 cities(June 2016) Area served India Key people Mukesh Ambani (Chairman and MD) Damodar Mall (CEO) Shawn Gray (COO) Akash Ambani (Director) Revenue ₹216.12 billion(US$3.2 billion)(2016) Operating income ₹5.08 billion(US$75 million) Parent Reliance Industries Limited Divisions Reliance Fresh, Reliance Digital
  • 3. At Reliance business objectives has always been aligned to the evolving needs of India. From hydrocarbons to telecom, Reliance has created a value chain that influences lives, making it better. Reliance has a unique diverse portfolio of globally competitive Energy and Materials businesses and a new age India-centric consumer business with a very high growth potential.
  • 4. Technology  Change in technology affects work structure  Competitive position weakens  it affects the kind of product that you as a marketer can offer, technology have changed products like typewriting machines into a more proficient computer systems. Marketing Conditions  Economy  Laws and Government  Consumer Trends  Supply Lines EXTERNAL FORCES
  • 5. reflect in terms of people’s aspirations , the needs , and there ways of working . Social changes have taken place because of the several forces like level of education , urbanization , felling of autonomy , and international impact due to new information sources .  effect the behavior of people in the organization . Political & legal changes Define the activities which an organization can undertake and the methods which will be followed by it in a accomplishing those activities . Any changes in this political and legal factors may effect the organization operation . SOCIAL CHANGES
  • 6. productivity conflict can result in employee dissatisfaction ,  reduce productivity ,poor service to client, absenteeism and increased employee turnover , increased work related stress or worse case scenario Demographic Factors factors are socio-economic background, education, nationality , race , age,sex,etc  the young and dynamic professionals that have good academic background and effective communication skills are always in great demand. CONFLICT Internal Forces
  • 7. Skill can be defined as the ability to act in a way that allows persons to perform well. The individual behavior and performances is highly influenced by ability and skills. A person can perform well in the organization if his abilities and skills are matched with the job requirement. Perception process meant for interpreting the environmental stimuli in a meaningful ways is referred to us perception . Every individual on the basis of his / he reference can organize that influence the perception of an individual. study of perception place important role for manager ABILITIES & SKILLS
  • 8. RELIANCE RETAIL  Reliance Retail is the retail initiative of the group and an epicenter of our consumer facing businesses. It has in a short time forged strong and enduring bonds with millions of consumers by providing them unlimited choice, outstanding value proposition, superior quality and unmatched experience across all its retail stores.  Reliance Retail has grown to cater to millions of customers, and thousands of farmers and vendors. Reliance Retail serves over 2.5 million customers every week, and its loyalty programme, Reliance One, has the patronage of more than 6.75 million customers.
  • 9. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.  Reliance Retail has adopted a multi-format strategy and operates convenience stores, supermarkets, hypermarkets, wholesale cash & carry stores, and specialty stores and has democratized access to all types of products and services across all segments for all Indian consumers.
  • 10. FINANCIAL POSITION  turnover of Rs.216 billion in the financial year 2015-16.  Approx. 56 per cent of this revenue came from its 'value and other' segment that operates grocery chains Reliance Fresh, Reliance Super and Reliance Hyper.  The company also reported operating profit of Rs. 240 million for the same quarter.  Reliance reported quarterly profit of Rs. 198 million in the corresponding period of the previous year registering a jump of 21.2 per cent.
  • 11. RELIANCE RETAIL FUTURE  Aims to launch 700 Reliance Town Centre (RTC) in the country to cater population below 3 lakh  Reliance retail is getting ready for the launch of its pharma retail business (Ahmedabad)  “The business is poised to launch multi-channel shopping in the coming year. The potential of e-commerce combined with the network of physical store locations will offer tremendous choice and convenience at a great value to the consumer.”
  • 12. SWOT ANALYSIS STRENGHTS  It is Indian retail chain with 800 stores in 80 cities in India. Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry. It owns various private label brands. It has strong distribution network- 1600 channels in villages Strong backing of the parent company Weaknesses  Product variety is available but more SKUs are not present due to inefficient back end infrastructure.  Poor inventory control at certain locations is a concern
  • 13. Opportunities  Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will increase five times in next 5 years  Leveraging on brand name and entering into Reliance saloon  Large potential to reduce operation cost in cities using strong supply chain Threats  Strong competition globally from Carrefour, Metro A.G., Tesco  Operating cost are too high  Wal-Mart is biggest competitor when it comes to sourcing/ backward integration