Installation of unipoles begins, MCL claims end to advertisement logjam

LUDHIANA: The municipal corporation (MC) has started installation of unipoles at various locations in the city which would be taken up by the state government for the first five months for its advertisement.
However, officials through this move have claimed that it would help in putting an end to the advertisement logjam. Also it would bring revenue generation for MCL which had stopped three years ago.
MC chief, Ghanshyam Thori said the MC is getting 80 unipoles installed and if they became successful then they would get more unipoles installed at other locations too. For the first five months, state government is ready to take the unipoles for advertisement and in turn the MCL would get Rs 1.25 crores for five months' duration.
Also, the government would bear electricity expenses and would pay the advertisement tax. According to officials, after that they would allot the unipoles for one year' time to private players through bidding, they can earn more than Rs 3 crores from the advertisement only.
The city has the capacity of around 400 unipoles at important locations. Thori further said that half of installation of unipoles is already done and rest will be done in next few days. He further told that earlier the advertisers used to install the unipoles but now they are getting unipoles installed because it would become their property and they would be able to allot the unipoles to the advertisers through auction. Meanwhile the outdoor advertising policy is still hanging fire and the MC is facing loss of revenue due to illegal advertisement through hoarding sin the city.