Britons ate 87million MORE bacon breakfasts in a year despite health warnings

BRITONS are refusing to bin bacon for breakfast despite new health warnings – with sales increasing by 87million butties and fry ups in just one year.

BaconGETTY

Brits are still tucking into bacon despite studies linking it to cancer
The full English is well and truly nailed to the menu with bacon consumption increasing 14.3 per cent.
Sausage sales were also up 5.9 per cent showing processed pork products remained a breakfast staple. 

Figures from the the Agriculture and Horticulture Development Board (AHDB) showed people had cut down on bacon and sausages in sandwiches and for dinnertime treats like sausages and mash.

The satisfaction consumers get from bacon and sausages at breakfast appears to be outweighing any health concerns

Steve Evans, senior consumer insight analyst at the Agriculture and Horticulture Development Board

But bacon remains the king of breakfasts, particularly at the weekend, giving a kick in the teeth of the stark warnings of cancer. 
Steve Evans, a senior consumer insight analyst at the Agriculture and Horticulture Development Board (AHDB), said: "Breakfast continues to deliver growth for bacon."
The World Health Organisation (WHO) has made clear that eating processed red meat raises the risk of cancer.

Fried breakfastGETTY

Bacon and sausages are now consumed less in sandwiches, but remain breakfast staples
It said eating just 50g of processed meat a day increased the chance of developing certain types of cancer by 18 per cent.
Mr Evans said: "The AHDB Consumer Tracker suggests that consumers are still aware of the messaging arising from the WHO report. However, enjoyment has a far greater influence on consumption choice than health does.
"The satisfaction consumers get from bacon and sausages at breakfast appears to be outweighing any health concerns at this meal occasion."
Chris Russell, consumer analyst at Kantar Worldpanel, said: "Declines in bacon consumption at other meals and falling sales overall suggest concerns around processed meats may be leading to changes in behaviour at other times of the day, but we’re not ready quite yet to give up our bacon at breakfast."
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