Some of Braun’s latest innovations will be on show at TFWA, in the Mediterranean Village, booth P15.

After more than five years in development, the new Series 9 is the world’s most efficient and comfortable shaver family. The intelligent SyncroSonic technology delivers 40,000 cross-cutting actions per minute for an ‘outstandingly thorough shave’ and ‘amazing skin comfort’.

The combination of two specialised middle trimmers – for flat-lying hair and hairs growing in different directions – and two shaving foil elements delivers more cutting power than before and can easily handle problem hairs in all areas of the face, says the brand.

The bestselling Series 3 shavers have been improved with MicroComb technology, giving men a close, comfortable and fast shave, while the Satin Hair Brush BR750 is the latest addition to the portfolio, specially designed for fine to medium hair.

It comes with a combination of natural bristles and seamless bristles which makes brushing extra gentle and at the touch of a button releases millions of ions for noticeably more shine, less frizz and instant smoothness. All of this with a stylish white handle and presented in a compact display box.