YDreams Global Presents Interactive Exhibition Implementing Virtual Reality on Formula 1 Legend Ayrton Senna

Vancouver, British Columbia--(Newsfile Corp. - August 4, 2016) - YDreams Global. (TSXV: YD) ("YDreams " or the "Company") YDreams Global is pleased to present an interactive exhibition implementing virtual reality of legend Ayrton Senna in the Formula One circuit, winner of three world titles and 43 Grand Prix's. YDreams Global, a technology and design agency focused on innovation has just released the Ayrton Senna interactive exhibition in Manaus, the capital city of the Amazonas state in Brazil, a region that has presented fast growth in Northern Brazil.

The Senna Emotion event has been visited in Brazil by over 300 hundred thousand fans of the late three time Formula 1 champion and honors the legacy of his racing career. Visitors to the exhibit have been setting records during the first few days for this type of display. In partnership with the Ayrton Senna Institute, a charity organization sponsored by the Senna family, the exhibition has visited several Brazilian state capitals giving fans of all ages the opportunity to go back in time, interact with Senna´s personal photos and objects and also remember the joy it was to see Senna racing on Sunday mornings during his Formula 1 career (1984-94).

The successful exhibition uses YDreams Global interactive technology to deliver a powerful storytelling experience. By using Virtual Reality headsets, for example, visitors have a unique driving POV as if they were Senna themselves, an exclusive content to this exhibition. By using Augmented Reality it´s also possible to hold a virtual trophy and send the photo straight to social media.

Other contents include video-mapping on a real-sized car recreating all racing teams Senna drove for, a holographic helmet with his memories, as well as a selection of personal items exhibited in an interactive display.

Recently YDreams Global was part of the team that won The Intelligent Community Forum (ICF) 2016 Visionary of the Year Award. The award went to Rio de Janeiro's Knowledge Squares (Nave de Conhecimento) program.  ICF is recognizing the program for its novel approach, which makes digital inclusion the centerpiece of neighborhood regeneration for some of the city's most impoverished and excluded citizens.  The project was designed and powered by Ydreams.

About YDreams Global

YDreams Global (www.ydreamsglobal.com), present in Vancouver, São Paulo and Rio de Janeiro, is a post digital agency that combines Virtual Reality Technology , Design, and Intelligence to respond to the challenges and demands of today's users and consumers.

The agency works as a partner for companies and brands to reframe their strategy through relevant human-centred ventures that integrates digital experience with the physical presence and venues. YDreams Global anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellency.

YDreams Global have developed over 700 projects for clients all over the world, such as Adidas, Vodafone, Nokia, TMN, Barclays, Coca-Cola, Santander, BBC, JCDecaux, IDEO and partnerships with Microsoft, Siemens, Geodan, Grupo Portucel Soporcel, Sonae Indústria, Corticeira Amorim, Bradesco among others.

More Information:

hey@ydreamsglobal.com
www.ydreamsglobal.com
www.youtube.com/ydreamsglobal

James Nelson
Director,Canada
Tel: 604-646-6910