Ladies, bra-ce yourself for these life-changing 'sleep bras'
These bras claim to redefine comfort and change the way you look at nightwear lingerie.
Much has been said about the hatred most women have towards bras. From the discomfort they cause to their long-term affects on one's health, bras and women don't exactly share a very cordial relationship.
But lingerie brand Zivame is doing its bit in changing that--one 'sleep bra' at a time.
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You read that right. Zivame recently launched what are known as sleep bras to provide a comfortable and hassle-free bra experience to the female brigade.
Designed specifically to ease out the pain associated with wearing bras to bed, these sleep bras are neither underwired nor heavily padded.
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These bras in fact, come with the promise of being extremely lightweight hence enabling you to sleep without taking them off--a luxury heavily breasted women claim to not have.