Is privacy slowly slipping away in your buying plans? The answer is a firm ‘yes’ if one were to go by the rapid ushering in of the digital economy across the globe. Everybody is looking to sell and capitalise on consumers’ habits. This is both an opportunity and a huge problem, according to Shiva Ramani, Founder and Chief Executive Officer, iOPEX Technology.
“The problem is too much information and lack of clarity on where to spend marketing dollars,’’ according to Mr. Ramani. “iOPEX,” he said, “is an expedition to do the new right things for our customers.”
Automation approachThe approach had been to work with a closed group of well-known logos across different industry verticals and look at optimising operations through automation which eventually released huge money for further growth plans, he said. “Our key customers are Fortune 1,000 companies for whom we serve as an innovation lab,’’ he said. iOPEX is focused on verticals such as media, telecommunication, insurance and financial services, he said.
“Our goal is to deliver $1 billion in optimisation revenue for all our customers. That will translate to roughly 300 per cent growth over the net 24 months,’’ Mr. Ramani said.
San Jose-headquartered iOPEX Technology is a digital firm that drives optimisation and automation in marketing and technology operations targeted at Fortune 1000 enterprises with the nerve centre in Chennai and delivery locations in Bangalore, London, New York and Manila.
The company has a headcount of about 1,500.
Mr.Ramani said that the traditional ad and media spend had completely migrated to digital world. “There is absolutely no accountability and transparency in the ‘ad spend.’
The market is too fragmented and very real- time,’’ he pointed out.
