'Pink', a color generally associated with women, has now been given a new dimension with India's first women bike taxi service, 'Bikxie Pink'.
This app-based service is not only cheap for commuting but also has the benefit of safety for women. Launched by Divya Kalia in Gurugram, 'Bikxie Pink' allows mobility and employment to women and also serves as the one-stop bike taxi service in the city.
"We wanted to have a service for women which would ensure the safety of our commuters as well as our drivers," says Divya.