Lanvin has signed a licensing agreement with Italian manufacturing company Simonetta for the design, production and distribution of its new Lanvin Enfants children’s wear line.
This will debut with the spring 2017 seasons and will include ready-to-wear and footwear for little boys and girls ages two to 14, as well as babies from three months to 24 months.
“Jeanne Lanvin initially created out of love for her daughter Marguerite. Amid the excitement of motherhood, she went back to a thread and a needle and soon a wardrobe with unique models began to take shape. She had just invented children’s fashion,” said Lanvin chief executive officer Michèle Huiban. “Children’s clothing became Lanvin’s first department in 1908. It was obvious to partner with Simonetta and give a fresh impetus to Lanvin children’s collections.”
“We are very honored about this partnership with maison Lanvin Paris for the launch of Lanvin Enfants,” said Simonetta chairman Roberto Stronati. “Thanks to this new agreement, Simonetta greatly reinforces its position as a global leader of reference in the children’s wear sector.”
Lanvin Enfants, which is expected to be distributed in high-end multibrand stores worldwide, will be firstly launched in some of the brand’s key boutiques, located in Paris, London, Milan, New York and Shanghai.