LJOW to market new-age metal - Lumineux Uno

Unolux Metallo Valenza S.R.L has developed a new age metal termed as ‘Lumineux Uno’ for the millennial generation, and has awarded the exclusive marketing, trading and distribution rights for Asia Pacific and the USA regions to USA-based company - Leading Jewelers of the World (LJOW).

Leading Jewelers of the World provides a marketing, sales and service platform to the large number of independent retailers in USA. The Lumineux Uno metal was created after years of extensive research. It is a premium luxury metal amalgamation of Gold, Platinum, Palladium and Silver, made with 95.5 percent of pure precious metals.

The metal will be made available in India primarily in the form of bars and coins. It will be distributed through “Leading Jewelers of the World” India’s exclusive agents and distributors across top 50 towns and cities of India.

The metal proves to be a reliable investment commodity, as the price volatility is anticipated to be much lower than the investment in the individual metals - durability and beauty of gold and platinum at a fraction of their prices. Lumineux Uno will have authorised third party XRF certification.

The metal can be well incorporated in intricate jewellery design and manufacturing owing to its luster and resilience. The excitement from the retail for advance orders of Princess jewellery crafted with Lumineux Uno has been highly encouraging.

Says Mr. Sanjeev Agrawal, LJOW, Director, “The price of gold in India has seen the highest jump in the recent months –an increase of over USD 200 per ounce because of global investment demand following the UK votes favoring exit from EU. So while the investor community is very pleased with this global phenomenon making gold and silver as all time favorites for investment returns, the Indian retail trade and consumer is faced with some amount of disappointment with the gold jewelry prices sky rocketing. Lumineux Uno is an innovation that promises to provide an alternative precious metal with a higher lustre; is sharper and more malleable; at far more affordable price than gold and platinum and more precious than silver”

LJOW will promote Lumineux Uno in India through an aggressive promotional campaign in print, magazine and social media.

The pricing for Lumineux Uno is planned between Rs. 120 to Rs.125 per gram at present. At launch, the SELL RATE is Rs.125 per gram and BUY RATE is Rs.122 per gram. Daily updates on buying and selling prices would be made available on the Lumineux Uno website.

Leading Jewelers of the World (LJOW), India is a platform for jewellers and jewellery brands that guarantee transparency in quality and price and adherence to best business practices with the aim of providing every consumer a consistent, delightful and a memorable shopping experience.