Ms. Barry to Oversee Firm’s Creative Work and Growth, in Conjunction with Founder David Ashen

dash design,  a leading New York-based interior design and brand consulting firm with expertise in the hospitality and retail sectors, today announced the appointment of Siobhan Barry as a partner and executive creative director of the firm. In her role, Ms. Barry will be responsible for management of the firm’s creative work, including ensuring its continued excellence in design and related efforts, as well as furthering the firm’s growth strategy.

“Siobhan’s distinguished reputation for excellence in high-profile projects is one of the top reasons we’re excited to have her as a team leader,” says David Ashen, partner and founder of dash design. “She’s an original thinker whose design brilliance is an absolute asset to our company and clients.”

Before joining dash design, Ms. Barry was a partner and studio leader at ICRAVE, a New York City-based design studio, where she directed the design of numerous iconic projects, including Le District market, STK, Catch, and the JetBlue T5 terminal restaurants. Prior to that position she was with MacKay Architecture/Design, where she focused on high-end retail work, including designing spaces for luxury brands Hugo Boss, Prada and others. Earlier, she developed showrooms and facilities as an in-house architectural designer for Calvin Klein.

“The professionals at dash design are among the best in the business,” says Ms. Barry. “I am excited to be an integral part of the team and look forward to building on the firm’s superior design work, working alongside David for the utmost benefit of our clients.

For the past few years, dash design has experienced a steady increase in business due to its ability to demonstrate strategic prowess. For the next few years, the focus will be on further strengthening our footprint in the industry and delivering memorable, innovative brand and design solutions that work and lead to immediate ROI.”

A native of Toronto Island, Canada, Ms. Barry earned her Bachelor of Architecture from the University of Waterloo, where she was selected for the prestigious Royal Architectural Institute of Canada (RAIC) medal for her graduating thesis in architecture. 

Ms. Barry, who is an avid tennis player and passionate antique-hunter, spends weekends at her upstate home in Rhinebeck, New York.

About dash design

Founded in 2002 by David Ashen, dash design is a New York-based interior design and brand consulting firm specializing in hospitality and retail projects. Known for its ability to tailor each project to answer its clients’ specific business needs, the firm’s design team updates spaces and reinvents brands. Clients include brand leaders and Fortune 500 companies from all over the world including Shanghai, Hong Kong, Istanbul, Philadelphia, Cleveland, New York City and Aruba. Among the recent high-profile projects to dash design’s credit are: the rollout of Godiva locations worldwide; Tempur-Pedic’s new global retail store concept; the multi-million renovation of the Lexington New York City hotel; the Renaissance Aruba Resort & Casino; Mikimoto’s flagship store in Hong Kong; and restaurants at the Mandarin Oriental in Shanghai. dash design has received many awards, including “One of Ten to Watch” (New York Magazine), “Retail Store of the Year” for its work with Godiva (Chain Store Age), “Wave of the Future” (Hospitality Design), “1st Place in Home Goods” (VM&SD; International Store Design Competition) and “Rising Star in Interior Design” (Fashion Group International).

To learn more about dash design, visit www.dashdesign.net or follow the company on LinkedIn (http://www.linkedin.com/company/617620).