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    Music & lyrics: Asha Bhosle reviews latest film songs on Gaana Specials

    Synopsis

    In the launch episode, veteran singer Asha Bhosle gives her verdict on Rehman’s latest release ‘Mohenjo Daro’.

    ET Online
    Gaana, India’s favourite music streaming app, has launched another addition to its original programming series, “Gaana Specials”.

    The show titled, ‘The Asha Verdict’, features the queen of Bollywood music, Asha Bhosle, where she reviews the latest film music exclusively for Gaana users.

    In the launch episode, she has reviewed the work of the musical maestro A.R Rehman for his latest release ‘Mohenjo Daro’.

    Gaana has introduced various audio shows as part of “Gaana Specials” that focus on movies, comedy, story-telling, romance. It has also roped in eminent celebrities for their signature shows.

    This comes in addition to the Gaana special repertoire, with successful running shows like ‘Kahanibaaz Ashish’ (with Ashish Vidyarthi), ‘Sitdown Comedy’ (with Rajneesh Kapoor), ‘Sarthak’s Rocumentary’ (Sarthak Kaushik) and ‘Riya’s Retro’ (with Riya Mukherjee).

    Prashan Agarwal, COO, Gaana said,"Gaana aims to create more entertainment opportunities for its existing users and tap into new audiences. It is a great opportunity for Gaana to work with the legend Ashaji, to create a new genre of content around music reviews. Our effort is to create content on the basis of customer affinity, in the process creating universal audio content solution for all our customer needs. Gaana will cater to each of its consumer in a personalised way; users can choose the type of content they want."

    The current content has been planned on the basis of the consumption patterns of Gaana users. Apart from the original content and audio shows, Gaana is also planning to add documentaries and sports to its kitty. These services will be launched in Hindi, English, Tamil and Telugu, and other regional content, thereafter.

    Brands that want to advertise will also get exclusive native placement opportunities as content creators, beyond the regular ad slots. Gaana currently has more than 200 advertisers on board for its music streaming service.
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