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Worlds First 100% Natural Ready to sip all in one liquid concentrate Itea made with ALKALINE WATER FORMULA
1. the true tea
By IVANA FOODS PRIVATE LIMITED
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WORLDS FIRST 100% NATURAL
READY TO SIP TEA
CONCENTRATED AYURVEDIC FORMULATION
2. • India is the largest consumer of tea in the world, consuming
nearly 25 percent of the global tea production, according to a
Dec’ 2011, report by ASSOCHAM.
• India is also the second largest producer of tea after China, with
six lakh hectares under cultivation, producing about 950 million
kg’s of tea yearly.
• India tea industry has reached a approximate current turnover of
Rs. 33,000 crores, with a modest 20% growth year on year.
• India Tea drinking habit shall be driven with further growth as
packaged tea market alone in India is estimated at a yearly
revenue of Rs.12,600 crore and expected to reach Rs.17,600
crore by 2019.
HISTORY OF TEA IN INDIA
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3. BENEFITS OF TEA
“Awareness about health benefits associated with moderate intake
of tea is a significant factor behind an upsurge in demand, as more
and more people become aware of the healing properties of tea. It
not only helps combat heart-related ailments but also lowers
cholesterol, protects the skin, keeps cancer at bay, strengthens
bones and teeth, and contains no calories, fat or salt.”
3
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4. WHAT, WHO & WHY
iTea “The True Tea” Worlds First 100% Natural liquid concentrate hygienic
“ready to sip tea”, all-in-one, packed and delivered to your lips, untouched by
hands, no preservatives added, Manufactured using Ayurvedic extracts of organic
ingredients, Specially processed, sealed and served to suit your convenience, any
time any where, for a Refreshing Experience of an “ideal tasty-tea”.
We a group of highly motivated and innovative team of professionals, associated
with a common goal, with immense understanding of productising innovating, has
developed a richly brewed natural multi-flavours of tasty tea, packaged ready-to-
drink tea, with advanced innovative technology using no preservatives or
additives, in making Tea-drinking a grand “Ritual of Pleasure”.
Enriched “consumer experience,” in smart packing and served any where any
time, Through various channels like, say it on streets, shopping malls, super
markets, Air, Rail or Bus-ports, cloud and corporates. Serving fresh hot hygiene
tea, brewed in alkaline live-pure processed RO water, in most clean, elegant and
eye-appealing service.
4
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5. PATENT
Patent: iTea is the world first, ready to sip all in one super concentrate
formulation of 100% natural, Ayurvedic extracts of organic ingredients,
using alkaline water formula, with zero preservatives added. iTea is the
only tea with all the goodness intact sealed in sachets, by mixing the
contents of sachet to cup of hot water, your tasty tea is ready to sip
in seconds. Gives you natural flavour, taste, hygiene and healthy tea in
seconds…….
5
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6. MISSION-STATEMENT
Our motto: iTea, Seeks to honestly craft and promote healthy,
organic, natural, great tasting and high quality beverage with zero
preservatives.
Our goal: aligned with core values, and adhere to highest ethical
practises in all business processes and dealings.
We grow: our business by delivering quality, superior service and
grater satisfaction to our customers
“To be always best in the eyes of our customers, consumers,
employees and partners.”
together we shall grow
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UNIQUE SELLING POSITION
iTea is a unique Ayurvedic concept, blended with organic natural
extract of tea, saturated milk and sugar, all into one super-
concentrate, with absolutely no preservatives added, in retaining all
natural nutrients and taste intact, Processed with healthy living
“alkaline water formula”.
The True Tea: “A ready-to-drink tea” Manufactured in automated
process, untouched by human hands and packaged in our state of
art manufacturing facility, Served in multiple flavours of local taste,
assured of quality quantity and superior-satisfaction, at all times.
USP: Quality, Hygiene and Taste, gives us an edge, our success
mantra is “Rich customer-experience”. our core “USP”.
iTea Loves You
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FLAVOURS OF OUR I TEA
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• Irani Tea :- Super blend of Tea widely consumed in City of Hyderabad,
with rich texture and taste also call it “Pouna - chai"
• Masala Tea : Rich tea experience with aromatic spices blended and
brewed for an exotic taste, consumed widely in many parts of India
• Ginger Tea : Specially brewed and processed Ginger and natural herbs
like lemon grass, for a rejuvenating experience.
• Regular Tea : In Sugar-free, and sweetened tea with home made tasty
tea experience.
• Lemon Tea : Processed with fresh natural lime, for a rich refreshing
taste
• African Tea : Specially brewed tea with rich taste and accepted
worldwide.
• Ayurvedic Diabetic Tea: In all the above flavours (for Sweet People)
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MANUFACTURING LICENCE
iTea Loves You
Licence # for Manufacturing:
Ayush Mfg.Lic.No: T-1642/Ayur
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MANUFACTURING FACILITY
iTea Loves You
the naturals company
“Nisarg” (िनसगर्) in Sanskrit is Nature.
Incorporated in 2005, As a Naturals company,
Nurture the idea of developing nature inspired
Natural alternatives. Manufacture Ayurvedic
extracts, Standardised Botanical Extracts,
Phytochemical's and Full spectrum extracts.
Offering customised extraction for customers
looking for unique composition and or specific
benefits. With commitment to innovation, coupled
with industry's leading technologies and stringent
quality control process, has helped deliver market
driven innovations.
The key to Nisarg ‘s success is — scientifically
standardising the ingredients for its
pharmacological.
Nisarg is our Contract Manufacturing Unit
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NATURAL INGREDIENTS
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ALKALINE WATER
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MARKET POSITION
Our Market strategy shall empower market penetration by
distribution and dealer network model.
Shall encourage and recruit unemployed youth in partnering
market growth. With our specially designed Intense training
initiatives. Grooming the field staff in adopting to high ethical
practices hospitality standards while dealing with customers, to
benefit their own path of career progression in their future
endeavour.
Shall emphasise on encouraging more women employment
opportunity, in boosting our sales potential and add a unique
market approach.
Deploying Innovative strategies for marketing campaign and
Brand-visibility and Brand-building activities, deploying highly
creative methods and technology.
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15. 15
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PRODUCT POSITION
Positioning our products/services to fit in the ready to drink
tea market segment, with highly innovative marketing concepts,
Our offerings of par-superior quality, taste and affordability.
with our pre-packed ready to drink tea, focusing on retaining
the natural taste and essence of the tea with all it’s goodness
intact. Will be our USP.
Customers being served through our innovative back-pack,
Kiosk and auto-vending units with “alkaline rich water”formula,
aiding healthy and clean concept with Ayurvedic benefits.
Constant consistency in quality, taste and quantity with
superior customer experience, will be our motto.
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16. Mobile iTea: Any where any Time Tea, New
exciting Street vending experience, as of now
customers depending mostly on unorganised
vendors, selling un-hygienic tea, by “hole in the
wall shops,” or way side small tea carts, mostly
with a inconsistent taste and quality and
employing “child labour.” We identified a great
demand for a tasty, refreshing hygienic tea. Our
solution to this as mobile backpack-hot packaged
tea vending, Bringing to you in a very hygienic,
organic untouched by hands, tasty hot-tea with a
unbelievably experience
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MOBILE TEA VENDING
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17. Kiosk/Auto vending: Most modern innovative
advanced technology and designs used for auto
vending and kiosk, our focus on the utmost
Consumer satisfaction & Experience, all theses
are managed by our trained staff with high
ethical standard, politeness and friendly to serve
customers, in enhancing their feel-good
experience, with high quality and rich experience
to all customers from commercial locations,
Hospitals and corporate houses.
17
I TEA KIOSK
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18. Super Stores: Specially designed packaged
ready to drink tea parcels for easy
handling conveniently packed for take-away
packs, of 6 and 10 cups, Concept of one-
minute heating and ready-to-sip. Option of
sugar-free, Diabetic friendly and multi
flavours of exotic tastes are made available
for a superior customer experience.
DEPARTMENTAL STORES
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19. 19
ONLINE ORDERING
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App Based Convenience: Delivered to your door-step through our
e-com platform, delivering your order, in a specially packed
parcels, through various partnered portals like bigbasket.com,
peppertap.com, zopnow.com and kartmagic.com etc. for your
home and office needs.
20. 20
VALUE TO CUSTOMER
iTea (The True Tea) Truly Delivers a clean, safe and affordable
luxury bundled for delighted consumer experience, Tasty tea
served with superior quality, highly hygienic packing, with a right
quantity at unbelievable affordability. Brewed in multi-flavours,
with rich eye-appealing packing and presentation, Shall be
irresistibly tempting……..
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21. 21
ENVIRONMENT
Environmental impact:
Contributing to the natural eco-system in
preserving our mother nature, which is
immensely supporting our human existence. Our
small efforts in providing garbage collecting bins
at all key strategic way-side locations, to collect
used disposables, harmful plastic waste, packing
material etc…, With very attractive slogans and
messages as a part of CSR initiative. These bins
shall serve our extensive Brand Building Activity.
In line with our mission statement and in
supporting the national slogan of clean and
green INDIA.
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22. 22
SOCIAL RESPONSIBILITY
OUR CSR goal: Apart from promoting Clean “n” green
Initiatives, shall also contribute a small percentage of profits
to“Girl Child - literacy and Health” initiatives… Supporting
the unemployed youth for self-sustenance and financial
independent, with our unique business model.
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23. 23
MARKETING STRATEGY
Sales & marketing Strategy:
Master-Distributor : Franchise selling- makes up our core
sales concept. Sales targeting on techniques of employing
community marketing, with local bulk-points supply as
franchisee units and these units operates with individuals
or group sales teams employed with our specialised
training, in penetrating street-vending and mobile Kiosk
cart sales strategy.
Distributor and Dealer model: shall be responsible for Kiosk
and corporate sales, including auto-vending units and
manned Vending kiosk sales. We will promote aggressive
franchisee sales-goal, creating product awareness, focusing
in driving expansion plans of pan-India presence, to meet
achieve our planned targets and goals.
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24. 24
MARKETING PLAN
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Master-Distributor: Geographic area/
state wise/Institution sales, Shall be
responsible for distribution network, for
the designated area. Shall drive a
aggressive targets set for sales through
the networks, like Street vending
Dealers, Kiosk point Dealers and
Corporate Dealers.
Distributor and Dealers: For Super
Stores, Online Sales, Government and
Public organisations like, Rail, Air and
Road. Shall promote aggressive sales-
goal, creating product awareness,
Our Sales Promoters: shall be focusing in
driving expansion plans of pan-India
presence, to meet achieve our planned
targets and goals.
25. 25
BRAND BUILDING PLAN
Our Initial Branding Strategy:
Pilot project: Selecting a small region or locality and thrust all
the tools of advertising, brand building and promotional activity
in a concentrated format to stargaze the product tweaking.
Pilot Modelling: Identifying various points in that location, and
strategically placing and covering the location with the branding
activity and analysing the customer behaviour buying pattern in
putting up sales points accordingly, this will give an idea of
calculating and estimating the sample market potential.
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26. 26
SAMPLE MARKET SURVEY
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Income/Expenses
₹ 5,15,715
₹ 2,59,715
₹ 3,26,610
Income minus expenses
Total expenses
Total income
MONEY MADE PER DAY
Cost of Tea cup sold ₹ 15
Avg Income per Day ₹ 5,15,700
TOTAL INCOME ₹ 5,15,715
EXPENSES PER DAY
COSTING per Cup of TEA Avg. ₹ 6
Average Cups sold per day 34,380 ₹ 1,89,090
TOTAL EXPENSES ₹ 1,89,090
PER DAY INCOME
Income minus expenses ₹ 3,26,625
SAMPLE SURVEY CONDUCTED ON 100 SHOPS IN TWIN CITIES OF
HYDERABAD AND SECUNDERABAD ON 30TH MAY 2016, BY FREELANCER
SURVEY FOR
PROFIT PER CUP
Cost of Tea cup sold ₹ 15
Avg Income per Day ₹ 5,15,700
Profit ₹ 3,26,610
₹ 4
MARKET SIZING AND PRICE INDEX
TM
Hyderabad alone consumes 2.5 .cr (25 Million) Tea cups per day out of 25000 identified units
27. SUMMARY
iTea “The True Tea” a natural hygiene cup of “ready to sip tea”,
served to suit customer convenience (any time any where), for a Truly
Refreshing Experience of an “ideal tasty-tea”.
• Invite you to be our partners in this sunrise industry, with a
unique, innovative, packaged-tea-product market. Modest
Industry estimated a yearly revenue of Rs.12,600 crore and
expected to reach Rs.17,600 crore by 2019. Shall together bite a big
share out of it,
Join our group of highly motivated and innovative management
team, associated with a common goal, with immense
understanding of productising and innovating, has developed a
platform to succeed.
• Let’s together we grow………….. our “success-mantra.”
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28. SURVEY SUMMARY
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Tea and Ready-to-Drink Tea (RTD tea) in the U.S.: Retail and Food
Service, with growth opportunities emerging in niche and non-
traditional channels.
The global market for RTD and coffee in terms of revenue was
estimated to be worth around $.69 billion, in 2011 and is expected to
reach $.125 billion by 2017, growing at an estimated CAGR of 10.9%
from 2012 to 2017. Asia-Pacific is the largest market. The demand
for RTD and coffee market is expected to rise in North America, due
to an increase health awareness and ill-effects of the carbonated
drinks consumption.
By www.marketsandmarkets.com
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29. IVANA FOODS PRIVATE LIMITED
mail: raghu@ivanafoods.com
Hand phone: +91 9848028758
www.ivanafoods.com
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THANK YOU
Let’s have iTea together
Raghu Allamsetty
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