Karbonn to set up Rs 150 crore television unit in Noida

NEW DELHI: Home-bred handset maker Karbonn Mobiles will enter the television market by launching its Smart TVs in November this year, besides manufacturing accessories and batteries in the next two months.
Karbonn is investing Rs 150 crore to set up a new Smart TV manufacturing unit in Noida, which will be operational by April next year. Till November, the company will use existing facilities to get the job done for these Smart TVs. “We want to position our Smart TVs as extension of smartphones. We are also working on applications which will work on both Smart TVs and smartphones,” Pardeep Jain, managing director at Karbonn Mobiles, told ET.

Karbonn is planning to launch three models — 32, 40 and 52 inches. It is planning to launch 8-10 TVs in the next two quarters. Reliance Jio and China's LeEco, two players with deep pockets, too are entering the Indian television market with an aggressive pricing strategy and bundled content, which they expect will pose a challenge to the top three brands --Samsung, LG and Sony. Samsung, LG and Sony together control around 70% of the LED TV market in India