The objective of the brief was to raise awareness of canine cancer and the focus Zoetis places on treatment for man’s best friend.
We composed a classic jazz track for an emotive TV commercial to communicate that feeling of doggie love.
The song featured the vocal stylings of Jo Day with Adam Howard on brass – he does love to blow his own trumpet from time to time.
This was a love job that put a wag in all our tails.
