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Exquisite Ecuador: A successful second edition

Source: Shanghai Daily | July 18, 2016, Monday | Online Edition

THE awaited second edition of “Exquisite Ecuador, a taste of Excellence” was successful launched on July 16th, Saturday, in Shanghai. Held in the new and unique Ecuadorian restaurant and cocktail lab, the event was jointly organized by Pro Ecuador, the lead agency for promotion of exports and investments for Ecuador and Benlai, a Chinese online fresh food shopping platform created in 2012. An inspiring event with inspiring people!

Ecuadorian premium products

"Exquisite Ecuador, a taste of Ecuadorian excellence" is an event held in some of Pro Ecuador’s 30 Commercial Offices around the world to acquire global recognition for being a gastronomic event promoting premium products, thus being a key aspect for the promotion of its exportable offer. Pro Ecuador Chief Commercial Officer Diego Vega launched the first edition of “Exquisite Ecuador” last year and introduced Ecuadorian coffee to the Chinese market last April with the successful “Ecuador Premium Coffee Workshop”.

The second edition of “Exquisite Ecuador” gathered 100 guests including officials, F&B importers, buyers and media. This year Pro Ecuador was joined by Benlai, a Chinese online shopping platform – and a sincere business partner of Pro Ecuador - selling high quality and fresh products which was celebrating its 4 years of establishment.

Benlai, whose mission is to provide high quality and fresh products to Chinese families, is known across the country for its one-of-a-kind “Go Home for Dinner” campaign launched in 2013 encouraging people to eat home instead of eating outside and promoting a healthier lifestyle with less working hours. This Saturday, amazing products had the place of honor, including one of Benlai’s star product: the notorious Ecuadorian shrimp that guests truly enjoyed.

An inspiring event with inspiring people

After an engaging welcome speech given by Benlai Purchasing Director Zhang Xianghai and Pro ECUADOR Chief Commercial Offier Diego Vega, the event was followed by Benlai’s anniversary celebration with a warm cocktail inside a crowded restaurant.

The anniversary was followed by the awarding ceremony of the Shrimp King and Queen in which candidates competed against each other on the 15th of July and had to prove they had the most creative Ecuadorian shrimp recipe. The three chosen had the chance to be delivered their awards in front of a cheering crowd.

Miguel Monar, the well know Ecuadorian Chef in town, who’s helming the kitchen of the newely opened Ecuadorian restaurant, introduced the culinary culture of Ecuador and once again proved its cooking abilities by preparing exotic appetizers and innovative cocktails, including shrimp-based delicacies such as the innovative shrimp ceviche, the exotic tempura shrimps on cassava with mango sauce or the classic, shrimp cocktail with chili.

The crowd also had the chance to see Chef Monar perform live an incredible cooking show where he filled heart palms with crab sauce, ingeniously smoking them with “Guayusa” flavor. A show that was definitely worth the detour.

In attendance at the event were other special guests that entertained people. Guillermo Serra, representative of Aficion – a chocolate producer – dedicated itself to a chocolate cooking show, where he notably showed the attendance how to transform chocolate ganache into truffles. Yummy!

InkaLab Barista and China Barista Championship Shanghai Finalist Luciana Liao, that we had the chance to meet earlier this year at Inkalab Cafe, performed the famous coffee “hand-pour” show followed by tastings for the guests.

The event ended with the introduction of the selected 5 fine dining restaurants in Shanghai that use Exquisite Ecuador basket¨ to create a special dish of their nationality (Chinese, Italian, French, Spanish) cuisine. The basket contains heart of palms, chocolates, coffee, shrimps, bananas, baby bananas. The five selected restaurants were Pachamama (Ecuador), Uncle 5 (China), El Willy (Spain), Salotto (Italy) and Mint (International).  The quality of Ecuadorian products is well received in all cuisine!

 

About Pro Ecuador

The Commercial Office of Ecuador in Shanghai is one of the three offices that PRO ECUADOR* has successfully established in the R.P China. Our goal is twofold: facilitate trade between Ecuadorian exporters and interested importers from the central region of R.P China, and attract potential investors for Ecuador’s many ongoing public and private projects.

More information: www.discoverecuador.cn


About Benlai

Benlai.com is an online fresh food shopping platform in China, established on July 17th, 2012.Our mission is to be a leading purchasing platform of high quality food for Chinese families.

Since 2013, we jointly launched the “Go home for dinner "campaign with many well-known enterprises, and the authoritative media. Our campaign has a huge positive impact on the whole society：

· Extensive participation of all types of media

· Covering 60 million people

· Enterprise employees, consumers, the public are involved in our activities

· Gain good reputation

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