IPG Mediabrands Snags Ex-Omnicom CEO Leigh Terry As New APAC Boss

IPG Mediabrands Snags Ex-Omnicom CEO Leigh Terry As New APAC Boss
B&T Magazine
By B&T Magazine



IPG Mediabrands has announced the appointment of Leigh Terry to the role of APAC CEO, luring him away from his current role as CEO of Omnicom Media Group ANZ. Peter Horgan has been named as the new Omnicom boss in the wake of Terry’s departure.

Terry will kick off his new role at the end of 2016, after overseeing a network of 900 people at Omnicom Media Group across seven international media businesses.

Upon beginning his new assignment, Terry will partner with Reg Davidson, who was named chief financial officer of Mediabrands Asia Pacific earlier this year.

“Asia Pacific is a key priority for regional investment over the next five years,” said IPG Mediabrands global CEO Henry Tajer, who made the announcement.

“The region continues to hold enormous potential for our clients and our business and Leigh possesses the talent, experience and vision to deliver on the plans we have in place.

“Leigh is a very highly respected and effective executive who has been on our most-wanted list for quite some time and I am very excited he has chosen to join us.”

Terry said, “After an amazing 18 years at Omnicom it was not an easy decision as I leave many friends, not just colleagues.

“However, with the broader international opportunities and the energy, vision and leadership at IPG Mediabrands I am excited to be creating a new chapter in my career. I am really looking forward to working with Henry and the team to deliver their vision and in doing so help take IPG Mediabrands to new heights.”

New Omnicom CEO Peter Horgan steps up into Terry’s old role from his most recent post as CEO of OMD Australia, and will report to Cheuk Chiang, CEO of Omnicom Media Group Asia Pacific.

“The ANZ region is a stellar success story with both OMD and PHD performing phenomenally well in terms of reputation, scale and business growth. Leigh has played a key role in that success, driving the growth and stability of our agencies in the region. We are thankful for his leadership and contribution,” Chiang said.

“Peter has done an exceptional job in elevating OMD in Australia taking it to the number one position. OMD Australia has recently delivered fantastic results with strong growth.

“The talent, offering, work and innovative culture are second to none and Peter, together with strong leadership from both Australia and New Zealand will continue to drive our high performance in the region.”

Horgan added, “Having led OMD for the last five years, I am looking forward to supporting the OMG businesses across ANZ to drive even greater success. We have built a diverse suite of capability in this region, and I feel we are uniquely placed to embrace the future landscape”.




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