'IT came as an instant nirvana in our country'

Indore: Under Executive Post Graduate Programme (EPGP) iKON CxO Guest Lecture Series, a discussion session was conducted at IIM Indore on Thursday.
Dr Jairam Varadaraj, Managing Director, ELGi Equipments Ltd was the guest speaker, who spoke on the topic 'Industry Expectations from Middle Level Managers'. His talk revolved around how a company can attain a global brand and the challenges faced in attaining the same.
Talking about the IT sector and the jobs available, Dr Varadaraj said that IT came as 'Instant Nirvana' in our country. You take a degree and you get a job in IT. "But to build a great company, instant nirvana isn't the option. The company needs to connect with the customer's, employee's, supplier's and the stakeholder's experience with the product you sell. That's how you create a brand, not instantly," he said.
He concluded saying that lack of aspiration to build a global brand is a major challenge faced by many companies. "Building a global brand isn't an easy journey, but it comes along with effective leadership and independence," he said.