Mathrubhumi Group launches FM station in UAE; Dulquer Salmaan Brand Ambassador

MUMBAI: Club FM, the radio division of the Mathrubhumi Group, has launched its first radio station in UAE targeting the Malayalee diaspora.
The station will be aired on the frequency modulation (FM) of 99.6 degrees, and will offer news, entertainment and music programmes.

Club FM has brought on board film actor Dulquer Salmaan as the brand ambassador and face of the station.

Shreyams Kumar MV, director – electronic and media at Mathrubhumi , said, “Club FM is a sunshine brand, cherished for its zest, positivity and humour, and Club 99.6 will also share the same qualities. We have assiduously channelised our efforts in envisioning this product for UAE, which is a good market for FM. We are sure that our new endeavour will strike a chord with the young and among Gulf Malayalees.”