Intuition and Reason in Design
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Supporting deck of my speech during Web Visions Event Barcelone 2016 www.webvisionsevent.com/barcelona/
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Intuition and Reason in Design
- 1. INTUITION AND REASON IN DESIGN
- 3. #goodgood
- 9. “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” STEVE
- 10. PLATO “A fundamental capacity of human reason to comprehend the true nature of reality.” Defines wisdom as “Intuitive reason combined with scientific knowledge.” ARISTOTE
- 11. DESCARTES “A pre-existing knowledge gained through […] through contemplation” “There is more wisdom in your body than in your deepest philosophy” NIETZSCHE
- 12. INTUITION REASON
- 14. INTUITION IS
- 15. INTUITION IS DIFFERENT FROM IMAGINATION,
- 16. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING,
- 17. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR,
- 18. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST,
- 19. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE,
- 20. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,
- 21. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION, A COMPASS, A SHORTCUT,
- 22. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION, A COMPASS, A SHORTCUT, POWERFUL.
- 23. 80 CARDS TO RATIONALIZE 50 CARDS TO HAVE A HUNCH 10 CARDS FOR AN INTUITIVE REACTIONhttp://www.ncbi.nlm.nih.gov/pubmed/9036851
- 24. 25% SATISFACTION WITH ATTENTIVE DELIBERATION http://www.ncbi.nlm.nih.gov/pubmed/16484496 60% SATISFACTION WITH UNCONSCIOUS THOUGHT
- 28. RESEARCH > IDEATION > DEVELOPMENT > RESULTS
- 29. INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
- 30. TUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DEVEL
- 31. INTUITION IS DIFFERENT FROM IMAGINATION, A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION, A COMPASS, A SHORTCUT, POWERFUL.
- 33. INTUITION IS AN UNCONSCIOUS POWERFUL ABILITY THAT YOU ALL HAVE TO DO THE RIGHT CHOICES.
- 34. INTUITION IS A GIFT
- 35. INTUITION IS A GIFT PROTECT IT
- 36. SPEAKING WRITING
- 38. INTUITION IS A GIFT CULTIVATE IT
- 41. “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” ALBERT
- 42. INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
- 43. INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
- 44. FEED IT
- 50. TEST IT
- 51. CYA PROCESS VS A/B TESTING
- 52. INTUITION IS A GIFT
- 53. THANK YOU Find me online on medium, twitter and linkedin. @adriencolombie www.adriencolombie.com