#RaiseYourHand — that’s the message that Fabrizio Ferri, along with Bulgari and Save the Children — the organization committed to “saving children’s lives, fighting for their rights and them fulfill their highest potential” — wanted to convey in the new campaign unveiled at MAXXI, the National Museum of the 21st Century Arts in Rome on July 8. A myriad of celebrities, including Lottie Moss, Chloe Norgaard, Helena Christensen, Johannes Huebl, Olivia Palermo, Josephine Skriver, Nolan Gerard Funk, Tommy Dunn, Meg Ryan, Naomi Watts , Soo Joo Park, Tali Lennox, Nastia Liukin, Jamie Bochert, Eugenia Silva, Dorian Grinspan, Juliette Binoche, Toni Garrn, Luke Evans, Jon Kortajarena, Matthew Bell, Carina Lau, HSH Princess
“We raise our hand to signal our presence, our interest, our attention, our participation,” says Ferri. “To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand.”
Bulgari created a special sterling silver and black ceramic bracelet to mark its commitment to Save the Children. The bracelet, which carries the Save the Children logo, is the newest edition to Bulgari’s Save the Children jewelry line.
The bracelet retails for €480 ($510) of which €75 ($100) is donated directly to Save the Children, and is available in Bulgari stores worldwide, select department stores, and on Bulgari’s website (in the US and Japan).
“Save the Children is one of the most effective, wide-reaching charities in the world, and we are proud to work alongside them in their cause,” said Jean-Christophe Babin, the CEO of Bulgari. “Children are a key component in the fight against poverty, because as much as they are vulnerable they also harbor so much potential. It is by providing assistance and education to a growing youth that we can make a difference in the whole rest of their lives. Bettering the world is a quality inborn in Bulgari’s company culture. We are proud to partner with Save the Children to do our part in making a better tomorrow.”
So far, Bulgari has raised $50 million for Save the Children, aiding 1 million beneficiaries in 33 countries.
For more information, visit bvlgari.com.
