SUN VALLEY, Idaho — Watch out, media moguls and tech titans: Tamara Mellon is flashing her stilettos again.
The posh co-founder of Jimmy Choo has opened a pop-up shop at this swanky mountain resort, hawking her new line of namesake shoes smack in the middle of Allen & Co.’s gathering of movers and shakers.
Mellon aims to disrupt the traditional retail supply chain with a direct-to-consumer model that delivers her chic designs far more quickly — and at half the price.
Mark Zuckerberg, Tim Cook and Warren Buffett have filed past the pop-up store in oblivion this week, but a steady flow of women have ventured inside to inspect tables and shelves full of pumps and flats in bright, metallic and neon hues.
“These are ridiculous — in a good way,” Felicia Horowitz declared upon entering the store Wednesday.
After bidding goodbye to her husband, Silicon Valley venture capitalist Ben Horowitz, she tried on and eventually bought four pairs.
Later that afternoon, Viacom Vice Chair Shari Redstone was spotted leaving the pop-up with a pair of “Moondance” heels that cost $450, according to sources.
While the price is steep, a pair of similar-quality Jimmy Choos would run $800 or more, according to Mellon, who manufactures her new brand in Italy.
“I’m breaking all the rules, ripping all of my business out of the wholesale channel,” Mellon told The Post, referring to upscale department stores like Neiman Marcus, Nordstrom and Harrods that have long carried her designs.
Instead of unveiling fall lines during the spring (and unveiling spring lines during the fall), the new Tamara Mellon line is releasing new shoe designs each month, even as it tweaks a growing stable of go-to flats and heels.
“The whole model of delivering product four times a year, of putting it on runways six months before it’s available, it’s broken,” Mellon said.
Indeed, Jimmy Choo, which she exited five years ago when it was sold to Labelux, now has “hundreds of millions of dollars that are stranded in a distribution system that’s declining,” according to Mellon.
The designer made a bundle off Jimmy Choo, but her first attempt at a namesake brand was forced into bankruptcy last December. After squabbles with former investors, Mellon reorganized in January with the help of a $12 million cash injection from New Enterprise Associates, a Silicon Valley venture firm that has previously backed direct-to-consumer startups like Moda Operandi, Casper and Jet.com.