Social Media Survival Skills - Kim Mc laughlin, Lyra Communications
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Social media is always changing; new algorithms, content rules, and user interfaces keep us on our toes. Join Kim McLaughlin, CEO of Lyra Communications, as she navigates the challenges facing social media in 2016 and how organizations can take a streamlined approach to content without burning out.
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Social Media Survival Skills - Kim Mc laughlin, Lyra Communications
- 1. Social Media Survival Skills Kim McLaughlin of Lyra Communications @lyracomm Facebook.com/TorontoMarketing
- 2. Agenda 45 minutes + Questions (15 minutes) 1. Changes to social media landscape we must navigate 2. Seven survival tips 3. I will not suggest you drink your own bodily fluids (coffee is fine)
- 3. The Landscape You Must Navigate Noise | New Networks | New Technology | New Rules On Old Networks | Content Expectations | Algorithms
- 4. Survival Tactic #1 Know your strategy
- 5. Survival Tactic #2 Choose new networks wisely
- 6. Survival Tactic #3 Have a plan of attack
- 7. Survival Tactic #4 Influence others
- 8. Survival Tactic #5 Reduce, Reuse, Recycle
- 9. Survival Tactic #6 Don’t spam (nobody likes a spammer)
- 10. Survival Tactic #7 Keep your evergreens at home
- 11. YOU SURVIVED! (Les Stroud is jealous of you)
- 12. More information… www.lyracommunications.com | Youtube/lyracomm2010 Twitter.com/Lyracomm | Facebook.com/TorontoMarketing