ET BureauNEW DELHI: Berlin headquartered growth solutions provider DCMN has acquired Kochi, India and US-based startup 1SDK, which offers a SAAS-based platform for advanced mobile attribution analytics capabilities to mobile app developers. Financial details of the deal were not disclosed.
Cofounded by Anil Kutty, 1SDK was incorporated in the United States in 2013 with its team primarily based in Kochi. Kutty will join DCMN as director of mobile products as will his team of developers.
The 1SDK tool works by measuring conversions from mobile advertising campaigns using metrics including retention, engagement and churn (or app uninstalls).
This deal will allow DCMN, which has so far focused on developing its TV attribution technology, to develop a proprietary mobile capability as well as launch new features leveraging the two platforms.
The acquisition is an asset deal that will see 1SDK’s platform integrated with DCMN’s growing suite of marketing technologies, including its TV attribution tool. Existing 1SDK users – primarily Indian startups and companies with mobile apps, including Hindi daily Dainik Bhaskar – will be transferred to the relaunched tool.
Founded by Andreas Dengler and Matthias Riedl in 2010, DCMN has its headquarters in Berlin and offices in San Francisco, London, Paris, Munich and India, with a team of more than 70 experts in creative, media, technology and digital business. DCMN counts more than 90 digital brands in its portfolio including Wix.com, Wayfair and Gameloft.
Cofounded by Anil Kutty, 1SDK was incorporated in the United States in 2013 with its team primarily based in Kochi. Kutty will join DCMN as director of mobile products as will his team of developers.
The 1SDK tool works by measuring conversions from mobile advertising campaigns using metrics including retention, engagement and churn (or app uninstalls).
This deal will allow DCMN, which has so far focused on developing its TV attribution technology, to develop a proprietary mobile capability as well as launch new features leveraging the two platforms.
The acquisition is an asset deal that will see 1SDK’s platform integrated with DCMN’s growing suite of marketing technologies, including its TV attribution tool. Existing 1SDK users – primarily Indian startups and companies with mobile apps, including Hindi daily Dainik Bhaskar – will be transferred to the relaunched tool.
Founded by Andreas Dengler and Matthias Riedl in 2010, DCMN has its headquarters in Berlin and offices in San Francisco, London, Paris, Munich and India, with a team of more than 70 experts in creative, media, technology and digital business. DCMN counts more than 90 digital brands in its portfolio including Wix.com, Wayfair and Gameloft.
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