Amul on Wednesday announced that it has bagged the sponsorship of the Indian contingent at the Rio 2016 Olympic Games.
The contract was signed by Rajeev Mehta, Secretary General, Indian Olympic Association (IOA) and R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul).
This is not the first time that Amul is sponsoring the Indian team at such a level.
Back in 2012, Amul sponsored the Indian contingent at the London Olympic Games.
Rio Olympics 2016 will be inaugurated on August 5 in Brazil.
“Amul is committed to strengthening the Olympic movement in India and encourage young generation from all over the country to take up Olympic sports.Nutritious dairy diet is an important part in the diets of athletes around the world. This association will also help in engaging the kids and youth so that they can enjoy a healthy life,” said R S Sodhi, MD, GCMMF.
In order to promote this association, Amul will kick start a series of advertising campaigns for milk and various other dairy products.
Its famous tagline, Amul Doodh Pita hai India, will be used to cheer the Indian contingent.
Praising Amul’s support to the Indian contingent of Rio Olympics, Rajeev Mehta, Secretary General, Indian Olympic Association said, “I am happy that Amul family is supporting Indian Olympic Association from past sometime. The preparations for our athletes are in full swing and till date more than 100 athletes have qualified for Rio Olympics, this is the largest ever contingent we are sending to Olympics”.
