Post-90s Chinese females biggest consumers of snacks sold online

Post 90s girl Wang Shumin chooses snacks at a supermarket in Wuxi, East China's Zhejiang province, Sept 8, 2015. [Photo/IC]

A report released by CFNData shows that post-90s Chinese females, especially those born after 1995, have become the biggest consumer of snacks sold online.

The report, based on data collected by Alibaba, shows that 65 percent of snack buyers are females, with most of them buying biscuits, dry fruits, nuts and chocolates.

In 2015, snacks took about 30 percent of the total sale volume of China's food industry, and more snacks were bought online than off-line retailing stores.

The Association of Food Industries in the US estimates that China will eat up snacks equivalent to 480 billion yuan (about $72.3 billion) by 2018, taking up the world's first place in snack consumption.

Imported snacks are especially welcomed by the group. And while post-90s females are the biggest snack consumers, they are followers rather than "trend initiators".

"Females aged 29-50 are considered the real foodies given their experience in scouting snacks that have the potential to go popular," the report reads.

As to the geographical distribution of the buyers, the data show that most snacks were bought in first- and second-tier cities. The top three spots go to East China's Zhejiang, Jiangsu, and South China's Guangdong province.