Swarovski which is known world over for its sparkling crystalware is collaborating with Myntra, Indian retailer of fashion and lifestyle brands.
This will be Swarovski’s first e-commerce undertaking with the objective to increase its reach.
Myntra’s recent foray into the jewelry segment has opened doors for leading jewelry brands to retail their products on its platform, allowing customers to shop from their favorite jewelry brands online.
Swarovski e-boutique will be located under Myntra’s premium offerings umbrella.
Consumers will be able to shop for the same collections available at Swarovski stores as well as choose from the brand’s diverse fashion and trend options.
In all there will be over 300 selections for customers to choose with prices ranging from Rs 1,990 to Rs 49,900.
Sukanya Dutta Roy – Managing Director, Swarovski India said, “In today’s cash rich & time deficit digital age, we believe that the option of online shopping formats give the freedom of convenience to the Swarovski consumers. In Myntra, we have found a like-minded partner to achieve this. While we present the product bouquet, Myntra’s operations and logistics know-how will help Swarovski deliver higher consumer value.”
By Sarthak Kathayat (An Intern at FE.com)
