Ford India has expanded the availability of its Genuine Service Parts with the appointment of Khodiyar Ford Parts as the exclusive distributor for Gujarat, Daman, and Diu & Silvassa. Located at Gandhinagar Bavala Cross Road, Ujala Circle Sarkhej Ahmedabad, Khodiyar Ford Parts will be the 7th exclusive distributor and cater to retailers and independent repair shops with Khodiyar Ford Parts covering Gujarat Daman, and Diu & Silvassa.
Commenting on the development, N Prabhu, vice president, Customer Service Operations, Ford India said, “Much like in a family, we are focused on ensuring quality, reliability, and convenience of our customers and are aggressively expanding our retail distribution network. With the launch of our retail distribution in the region, we are ensuring that customers have access to fairly-priced, high-quality parts whether they are visiting a Ford dealership or an independent repair shop.”
Ford India also plans to expand the retail distribution of Ford Genuine Parts to West Bengal, Rajasthan, Uttar Pradesh, Assam and Punjab soon. Ford’s current network of retail distributors already cover Delhi, Tamil Nadu, Karnataka, Kerala, Maharashtra, Goa , Andhra Pradesh & Telangana. Alongside expansion in the retail distribution of Ford Genuine Service Parts, other key initiatives by Ford India include:
Ford Service Price Promise: Introduced via a Service Price Calculator on Ford India Website, the Price Promise will allow customers to know the cost of periodic maintenance even before booking the service at a Ford dealership.
Ford Parts Pricing Online: Ford India has introduced a Parts Price Calculator on their website. This calculator ensures transparency in vehicle repair bills by enabling customers to know the exact price of parts they need for their Ford car.
Sub Assembly Levels for Repairs: Ford claims that the ‘Sub Assembly Levels for Repairs’ enables a substantial saving in the overall ownership costs by breaking up an auto part into sub-components. For example, the new Figo Aspire offers close to 850 parts available under sub-assembly.
Localization & Competitive Parts Pricing: Ford says that they’ve has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining high quality.