Smirnoff Ice “Keep It Moving” with Its Latest Campaign to Launch New Smirnoff Ice Electric Flavors
“Life’s too short to stop having fun and dancing. I don’t let anything in my life slow me down,” said Smirnoff ICE mover Baddie Winkle. “I break it down on the dance floor when I go to electronic music festivals, so Smirnoff ICE Electric Flavors let me get my dance on without spilling a drop.”
“My life is centered around dancing and helping others like me learn how they too can keep moving despite not being able to hear,” said Smirnoff ICE mover Chris Fonseca. “My passion in life is to inspire and teach others in the deaf community to dance by feeling the music so that everyone can be included on the dance floor, no matter what. Being part of this campaign with Smirnoff ICE allows me to reach and inspire even more people than I ever thought possible.”
Kicking off in New York City, Fonseca will be going on tour across the U.S. with Smirnoff Ice, as part of its Electric Flavors launch, to help fulfill his dream of encouraging others to Keep it Moving. On each stop, Chris will share his talent and teach adult deaf community members how to dance using the same techniques that helped him.
“Smirnoff ICE Electric Flavors are unlike any other FMB product out there right now, and we are using the Keep it Moving campaign to bring all of the different product attributes to life,” said Heather Boyd, Brand Director of Flavored Malt Beverages Diageo-Guinness USA. “We uncovered that what adult millennials wanted was a product that wouldn’t slow them down both in how the product tasted and in how it was packaged. The Keep it Moving campaign was designed to show off the new product attributes by further celebrating inclusivity with a particular focus on dance as the ultimate platform where everybody can be included.”
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