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CANNES, France—The charming CGI penguin Monty, who stole the world's collective heart in the John Lewis holiday campaign from 2014, has scored adam&eveDDB London the 2016 Creative Effectiveness Grand Prix at the Cannes Lions festival here tonight. Winners in this category must demonstrate great business results linked to creative campaigns.
adam&eveDDB created "Monty the Penguin" for the retailer's 2014 Christmas campaign. The centerpiece spot told the story of a boy and his penguin friend Monty around the holidays, and the campaign included lots of digital and real-world elements.
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